The Science of Selling Beverages

Most customers will spend an AVERAGE OF 109 SECONDS SCANNING A MENU; therefore we took into consideration both the time it takes to read the menu & make a decision

Our menu is ENGINEERED USING 'EYE MAGNETS' to help focus consumers to particular sections.Font, imagery & colors are used to help make our menu stand out from the rest

PJ's Coffee used HEATMAP TECHNOLOGY to determine customers' visual sequence & determine the likely path that the human eye will follow when viewing a menu board. This has lead to an INCREASE IN SUGGESTIVE SELLING & ZONE MARKETING