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Celebrating Women’s History Month at PJ’s Coffee with Tori Bermond

By: PJ's Coffee

Category:About PJ's Coffee

Teri Bermond

PJ’s Coffee of New Orleans is dedicated to giving everyone an equal opportunity to rise up and achieve greatness in the franchise business. Our Director of Franchise Development and Certified Franchise Executive, Tori Bermond, is one of many examples of that commitment. From the start of her career to now, she has positioned herself as a trailblazer in an industry where men are the majority.

A Louisiana native and Louisiana State University alumna, Tori interned with LSU Sports Properties while earning her bachelor’s degree. As an intern, she developed and refined her skills in client services, sponsorship sales and marketing.

In her first few years at PJ’s, she served as a franchise development coordinator, fostering franchise and franchisor-broker relationships. She also oversaw marketing efforts and handled lead generation platforms to analyze franchise recruitment processes.

Tori also took the lead in coordinating and hosting all franchising expositions, discovery days and consultant relationships during this time. In other words, she juggled many responsibilities at once and has done so with great success.

“It hasn’t been easy to climb the corporate ladder in the restaurant industry at such a young age,” said Tori. “Instead of letting that hold me back, though, I’ve used every obstacle along the way as motivation to challenge myself by continuing to work hard and aim for greatness.”

Because of her tenacious spirit, Tori recently shared with QSR that she never stopped seeking professional growth. She has maintained her status as a Certified Franchise Executive (CFE) since October 2020, a designation issued by the International Franchising Association. Her certification is one of many feats that demonstrate her commitment to continuing to work in and study the franchise industry.

After nearly three years, Tori moved up in the company to franchise development manager. Beyond her professional drive, she shares a deep personal connection to the brand. With her brother serving as one of the largest multi-unit franchisees for PJ's Coffee and her family's unwavering belief in its potential, Tori's involvement goes beyond working for corporate. In fact, she's an investor and minority owner of a PJ's location in Louisiana, solidifying her commitment to the brand's growth and success.

“We’re beyond grateful to have Tori in the PJ’s family,” said Vice President of Franchise Development Ryan Stansbury. “She’s not only done a wonderful job of helping grow PJ’s as a franchise but also serves as a great role model for young entrepreneurs looking to break barriers in the industry.”

Now, with over a decade of experience in customer service, sales and marketing, Tori looks forward to using her experiences and love for the brand to introduce others to franchise ownership opportunities.

You can find out more about Tori’s journey in QSR’s “Tips to Grow Your Career and Beat the Odds, from Women Restaurant Leaders,” which covers the challenges she and other women have faced and their advice for women seeking to break through the barriers in the restaurant industry.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

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Learn More About Our Available Markets

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • Understanding the PJ’s Coffee Franchise Disclosure Document (FDD) Read More
  • PJ’s Coffee Eighth Annual Veteran Franchise Giveaway: A Path to Business Ownership Read More
  • How Much Does it Cost to Open a Coffee Shop? Read More
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