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Our Team

Rooted in New Orleans

When pursuing any franchise opportunity, you want to be sure you have a support team by your side from the start of the franchisee process until your grand opening. As a company inspired by New Orleans roots and the culture of southern hospitality, you can rest assured that our PJ’s Coffee franchise development team will be with you every step of the way. Our team takes take pride in offering the personal guidance you’d expect from a smaller company, but with the tools to help you accomplish much more. It’s our goal to help you achieve the lifestyle freedom you desire—along with freshly brewed success.

Contact us at (985) 718-1404 for more information about our team
and our unique franchise opportunities.

  • Peter Boylan, III
    Peter Boylan, III
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    Peter Boylan, III President

    Formally Executive Vice President and Chief Development Officer for Ballard Brands, Peter joined Ballard Brands full-time in October 2011 serving on their Board of Directors for several years before that time. Boylan adds over 25 years of professional and executive leadership experience to the Ballard Brands team. Prior to joining Ballard Brands, Boylan held senior executive positions in various companies to include the Coca-Cola Company and Honeywell, Inc. He earned an MBA from Wake Forest University’s Babcock Graduate School of Management and a Bachelor of Science degree in Aerospace Engineering from the U.S. Military Academy at West Point.

  • Felton Jones, Jr.
    Felton Jones, Jr.
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    Felton Jones, Jr. Chief Roast Master

    Mr. Jones joined the PJ’s Coffee production team in 1993 under the direction of Phyllis Jordan, our Founder. From 1996-99 Mr. Jones moved to a position with Coffee House Inc. where he became General Manager of Coffee Operations and began his journey towards gaining Roastmaster status. In 1999, Mr. Jones returned to PJ’s Coffee at the request of Phyllis Jordan to assume the position of VP of Wholesale Operations and Quality Control Manager. In 2003, Mr. Jones achieved his status as Roastmaster, and Coffee Buyer for PJ’s Coffee. Mr. Jones is certified by the Specialty Coffee Association of America in green coffee purchasing and contracts, and now operates as our Chief Roastmaster and Brand Ambassador.

  • Tori Jones
    Tori Jones
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    Tori Jones Franchise Development Coordinator

    While attending Louisiana State University, Tori Jones interned for 3 years with LSU Sports Properties where she gained experience in sponsorship sales, event marketing and client services. After graduating from LSU with a Bachelor of Science in Merchandising and a minor in Business Administration, Ms. Jones started her career with Ballard Brands. In April 2018, Ms. Jones began serving as the Franchise Development Coordinator where she works closely with prospective franchisees, assisting them through the initial steps of the franchise evaluation process.

  • David Mesa, Jr., CFE
    David Mesa, Jr., CFE
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    David Mesa, Jr., CFE Executive Vice President & Chief Development Officer

    David Q. Mesa II, Executive Vice President and Chief Development Officer for PJ’s Coffee and Ballard Brands. In March 2005, he received the designation of Certified Franchise Executive (CFE) by the International Franchising Association for his work and study in the franchise industry and has maintained that designation to date. In January of 2018 Mesa was appointed to a four-year term, by United States Secretary of Commerce Wilbur Ross, to the Louisiana District Export Council to contribute leadership and business experience in support of the Nation's joint industry/government export expansion efforts. Mr. Mesa also served eight years in the United States Marine Corp. as an Air Traffic Controller.

  • Ryan J. Stansbury, CFE
    Ryan J. Stansbury, CFE
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    Ryan J. Stansbury, CFE Vice President of Franchise Development

    Upon receiving his Bachelor of Science in Marketing from the University of New Orleans, he began working for Planet Beach Franchising Corporation (PBFC); a New Orleans based international spa franchise. Over a nine-year span, he served in numerous capacities for PBFC aiding the company’s growth from 55 units to nearly 400 units in 42 US states and eight different countries. Mr. Stansbury was also a multi-unit Planet Beach franchisee from 2001 to 2015. Since 2010, Mr. Stansbury has served as the Franchise Development Director for Ballard Brands, LLC., and in 2019 he was promoted to Vice President of Franchise Development. With over 15 years of franchise development experience, Mr. Stansbury’s primary responsibility is to facilitate domestic and international growth for portfolio of retail brands. In February 2007, Mr. Stansbury received the designation of Certified Franchise Executive (CFE) by the International Franchising Association for his work and study in the franchise industry and has maintained that designation to date.

  • Mark Verges
    Mark Verges
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    Mark Verges Location Development Manager

    After graduating from The University of New Orleans, Mr. Verges spent several years with Circuit City Stores Inc. in various management roles and served as Executive Director in the Southeast Region. Mr. Verges also served as Director of International Operations for Planet Beach Franchising. He was also a multi-unit franchisee for this concept. Mark joined Community Coffee Company and served as Sr. Operations and Business Development Manager. He served as the Director of Franchise Operations and Development as a key member of the Executive Leadership Team. Mr. Verges joined Ballard Brands LLC in 2017 as head of Location Development. His department oversees all Capital Projects, Real Estate, Design, Construction, Financial Planning, and Brand expansion. The areas of responsibility include the United States, Vietnam, Middle East and several developing international markets for Ballard Brands portfolio of businesses and restaurants.

  • Michael LeBreton
    Michael LeBreton
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    Michael LeBreton Construction Project Manager

    "Michael LeBreton graduated from Louisiana Tech University in Computer Information Systems and lettered all four years in baseball. He then went on to serve as a Project Manager at James J. Kenney Construction and most recently, he served as the Construction Coordinator for Take 5 Oil Change franchise company with over 500 locations nationwide. Michael brings 6 years of Project Management experience to the team

  • William "Bill" DiPaola, CFE
    William "Bill" DiPaola, CFE
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    William "Bill" DiPaola, CFE Chief Operating Officer

    Born and raised in New York City to Guatemalan and Sicilian immigrants, William “Bill” DiPaola developed a love of food and passion for people at an early age. With 22 years of restaurant experience and knowledge of executive leadership inside and out, Bill DiPaola is a thought-leader among restaurant and franchise executives. He lead the charge as president and COO of Dat Dog Enterprises, overseeing the corporate office, as well as franchise and corporate operations. Bill joined PJ’s Coffee in 2018 as Chief Operating Officer.

  • Patrick Shaheen, CFE
    Patrick Shaheen, CFE
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    Patrick Shaheen, CFE Vice President of Operations

    Since 2008 to present, Mr. Shaheen has served as Vice President of Operations for Ballard Brands, overseeing franchise support operations for New Orleans Brew, LLC (PJ's Coffee of New Orleans), and WOW Franchising, LLC (WOW Cafe) in Covington, Louisiana. From 2006 to 2008, Mr. Shaheen served as Director of Operations for WOW Cafe. Prior to 2006, Mr. Shaheen worked for Smoothie King Franchises (Sr. Operations Consultant), Raving Brands (Regional Director of Operations), and Evamor Water (Business Development). Mr. Shaheen graduated from Louisiana State University in 1990.

  • Danielle Roppolo
    Danielle Roppolo
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    Danielle Roppolo Senior Franchise Business Consultant

    Danielle has been in the franchising industry for 17 years, 9 of which were spent in stores, managing franchise businesses, and 3 of those years managing multiple franchise units. Over the last 8 years, she has gathered corporate franchising experience in various departments such as franchise development, Customer Service, Sales, Marketing & PR, with business consulting being what she enjoys and excels at most of all. With her experience and knowledge, she has brought substantial growth to the different franchise companies that she’s worked, now adding PJ’s Coffee in the mix within the last 3 years.

  • Victoria Brewington
    Victoria Brewington
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    Victoria Brewington Franchise Business Consultant

    Victoria Brewington earned an associates in arts degree from PRCC then began her career with the PJ's family. In 2012 she started off as an assistant manager, then working her way up one year later to manager. With Victoria's recent promotion to franchise business consultant, she is eager to help provide assistance to existing and future franchisees. In her spare time, she enjoys watching football and spending time with her kids.

  • Annika Brumfield
    Annika Brumfield
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    Annika Brumfield Franchise Business Consultant
  • Linsey King
    Linsey King
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    Linsey King Franchise Business Consultant

    Linsey King has been with PJ's Coffee for over 4 years. She began her career as a barista and soon after served as Assistant Manager of one of the Covington locations. She was then promoted to manage the store and won "Barista of the Year" in 2018. Linsey has been actively involved in PJ's events where she has traveled across Louisiana promoting the brand. In July 2019, Linsey was promoted to Franchise Business Consultant for PJ's Coffee.

  • Leslie Monson
    Leslie Monson
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    Leslie Monson Chief Marketing Officer

    Leslie Monson is a Marketing graduate of Loyola University in New Orleans. Mrs. Monson joins us from her most recent position as Marketing Leader for Churchill Downs and the New Orleans Fairgrounds. She was responsible for marketing strategy, promotions, advertising, creative design, retail offerings and corporate partnerships for many other companies such as Harrah’s Casino and Hotel, Louisiana Publishing and Planet Beach. Mrs. Monson has been engaged in hospitality marketing management for the past 12 years. In addition to her marketing background, she has several years of experience in business-to-business sales. Leslie joined Ballard Brands in 2018 as the Chief Marketing Officer.

  • Reid Nolte
    Reid Nolte
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    Reid Nolte VP of Brand Strategy

    Reid F. Nolte, Director of Marketing & Brand Strategy for PJ’s Coffee and Ballard Brands. With over 10+ years of Restaurant Marketing experience, Mr. Nolte has a successful track record of overseeing and directing brand strategy resulting in overall company profitability, franchise development growth, and store level profits. Joining Ballard Brands in 2007, Mr. Nolte specializes in Integrated Marketing Communications consisting of advertising, product innovation, public relations, digital media, product marketing, and building brand equity. Reid graduated from Saint John Fisher College with a Bachelor of Arts Degree in Communications and Marketing.

  • Julie Avena
    Julie Avena
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    Julie Avena Director of Business Analytics

    Julie Avena is a Marketing graduate of University of New Orleans. Julie joins us from her most recent position as Senior Database Manager for Churchill Downs and the New Orleans Fairgrounds and have been with the casino business for the past 25+ years. She was responsible for direct mail strategy, customer communication, and business intelligence/analytics for many other companies such as Belle of Baton Rouge, Boomtown New Orleans, Treasure Chest, and Sam’s Town Shreveport. Julie was one of the initial employees tasked with opening of the Amelia Belle Caisino from the ground up in Amelia, LA. Prior to the casino business, Mrs. Avena was a computer consultant for JDEdwards. Julie joined Ballard Brands in 2019 as the Director of Business Analytics.

  • Erin Rodriguez
    Erin Rodriguez
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    Erin Rodriguez Special Events Coordinator

    In 2008, Erin began her career with PJ's Coffee as a barista at one of the Mandeville, Louisiana locations. After 1 year of service, she was promoted to Management. After managing a variety of stores for over a decade, Erin transitioned to a corporate role serving as our Special Events Coordinator in the Marketing Department.