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What to Expect with Our Coffee Franchise Opportunity

Though an exact dollar amount is difficult to calculate for a variety of reasons, information from Item 19 of our Franchise Disclosure Document (FDD) will give you an idea of how existing stores are performing. This will give you a good idea of what you can expect with your own PJ’s Coffee franchise  and what your coffee franchise profit may look like.

A Recession-Resistant  Industry

In good times and bad, people always need their coffee. And over the past three years, PJ’s numbers reflect this. While other industries were simply trying to stay afloat, PJ’s was thriving

PJ’s Coffee Average Unit Volume (AUV) Performance*

Understanding average unit volume (AUV) is one of the most important factors when evaluating the revenue potential of a coffee franchise. PJ’s Coffee consistently delivers strong AUV performance across its top-performing locations—especially in drive-thru formats, which are a major growth driver in the coffee industry.

PJ's Coffee achieves impressive AUVs Traditional Units with Drive-thru:

  • Top 10% of locations: $1,180,776* average annual revenue
  • Top 25% of locations: $996,706* average annual revenue
  • Top 50% of locations: $840,629* average annual revenue

We are continuing to expand with over 300+ locations. Now is the time to join our exciting coffee franchise opportunity. Take the first step today and start a coffee business!

Quality Service Growing Demand

  • Unique Product Mix
    More than coffee, we bring New Orleans-inspired flavors to our valued customers
  • A $100B Industry
    Americans drink approximately 400 million cups of coffee per day
  • Community Involvement
    We enrich communities by engaging beyond our storefronts

A Recession-Resistant  Industry

In good times and bad, people always need their coffee. And over the past three years, PJ’s numbers reflect this. While other industries were simply trying to stay afloat, PJ’s was thriving averaging strong average net sales. 

PJ’s Average Unit Volume Stats*

PJ's Coffee achieves impressive AUVs for a traditional location with drive-thru, including:

  • Top 10% of locations: $1,180,776* average annual revenue
  • Top 25% of locations: $996,706* average annual revenue
  • Top 50% of locations: $840,629* average annual revenue

We are continuing to expand with over 300+ locations in various stages of development. Now is the time to join our exciting opportunity, so take the first step today!

Investment Tiers

  • Traditional Free-Standing Model

    A PJ's located within a free-standing building featuring a drive-thru. This model is offered as a cafe with drive-thru as well as drive-thru only.

    • Size: 780sqft - 2,000sqft
    • Initial Franchise Fee**: $40,000
    • Initial Investment**: $925,500- $1,680,000
  • Traditional End Cap/Inline Model

    A PJ's located within a strip mall likely featuring a drive-thru.

    • Size: 1,200sf - 2,000sf
    • Initial Franchise Fee**: $40,000
    • Investment Range**: $522,500 - $899,000
  • Non-Traditional Model

    A smaller scaled PJ's located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, and Airports.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee**: $30,000
    • Initial Investment**: $280,500 - $585,500
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee** for the first PJ’s location is $40,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $15,000.

Become a PJ’s Coffee Shop Franchise Owner!

And Learn What It Takes to Open A Coffee Shop.
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