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Drive-Thru Success: How PJ’s Coffee Franchises Rev Up Higher Revenues

By: PJ's Coffee

Category:About PJ's Coffee

PJ's Coffee Drive-Thru Rendering

Every year on July 24, we join coffee enthusiasts nationwide to celebrate National Drive-Thru Day. The holiday is a testament to the convenience and joy that drive-thrus bring to our busy lives. For PJ’s Coffee, this day isn’t just a celebration; it’s a reminder of our drive-thru service's significant impact on our overall business performance.

In the ever-brewing world of coffee shops, standing out means more than just serving a perfect cup of joe — it’s about creating a seamless and efficient guest experience. As a prospective franchisee of PJ’s Coffee, understanding the impact and effectiveness of drive-thru service can be a game-changer for your business and help steer you toward success.

Drive-Thru Metrics and Innovations

1. Revenue Boost: Drive-thru locations at PJ’s Coffee tend to consistently outperform non-drive-thru locations by 38-45%, highlighting the undeniable advantage of convenience.

2. Resilience: During the challenging times of the pandemic, our drive-thru locations continued to thrive, achieving a remarkable 12.1% increase in same-store sales in 2020 over 2019. This resilience underscores the importance of drive-thru accessibility in maintaining steady business even in unpredictable circumstances, including inclement weather.

3. Sales Volume: Approximately 65-80% of sales in a traditional PJ’s Coffee shop come through the drive-thru, emphasizing the critical role that drive-thrus play in our business model.

4. Top Performers: As reflected in our Franchise Disclosure Document (FDD), the majority of our top performing PJ’s are drive-thru locations. These top-performing stores set a benchmark, showcasing the potential for success with a drive-thru service.

Drive-thru operations are much more than a sliding window and a friendly face. We are implementing timers across our locations this year to further enhance our drive-thru efficiency. These timers will help streamline operations, reduce wait times and improve overall guest satisfaction, ensuring an exceptional and friendly drive-thru experience.

Select PJ’s Coffee locations have also historically participated in a “Drive-Thru SurPRIZE” initiative on National Drive-Thru Day, offering guests an array of prizes and branded merchandise and celebrating the model’s success.

PJ's Coffee Barista at Drive-Thru Window

Why Choose a PJ’s Coffee Drive-Thru?

1. Convenience: In today’s fast-paced world, guests value drive-thrus because they allow them to grab their favorite coffee without leaving their car, making their daily routine smoother and more enjoyable — especially if they order through the mobile app. This is particularly true for guests rushing to work or class, and those looking for a pick-me-up while dropping off their children at school or after-hours activities.

2. Increased Traffic: Drive-thrus attract a broader customer base, including those who might not have the time to park and walk into the store, translating into higher sales and greater brand visibility.

3. Competitive Edge: With many coffee shops to choose from, offering a drive-thru could set your PJ’s Coffee franchise apart from the competition — depending on the location — and keep guests coming back.

Joining the PJ’s Coffee Family

At PJ’s Coffee, we believe in the power of community and the strength of family-owned businesses. Our drive-thru model is an extension of this philosophy, providing a convenient and efficient way to serve our loyal guests. Embracing the drive-thru model means tapping into a proven system of success and contributing to a legacy of excellence.

Ready to drive your PJ’s Coffee franchise to new heights? Join us today in celebrating the convenience, efficiency and profitability of our drive-thru service.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

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Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • PJ’s Coffee Set to Expand in Atlanta: Why This Market Is a Game-Changer View Blog
  • Boosting Returns and Elevating Metrics: How Franchisees Can Take Advantage of PJ’s Support Systems View Blog
  • PJ’s Coffee Franchise FAQ: What You Need to Know View Blog
View All Posts
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