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PJ's Coffee PJ's Coffee
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PJ’s Coffee Franchise Investment Requirements

Investment Information

Potential Is Brewing

If you already understand how much of an impact our coffee has on the communities we serve both domestically and abroad, you’ll know we’re excited about your interest in becoming a part of it.Below you’ll find information about our various coffee franchise opportunities, investment tiers, and franchisee characteristics we look for.

Financial Requirements

PJ’s requires a minimum of $175K in liquid capital and a net worth minimum of $500K for a single unit. Creditworthiness, favorable debt to income ratio, and secondary sources of income are also considered when determining eligibility.

Estimated Initial Investment**

Type of Expenditure Amount for Free-standing Traditional Model Amount for Inline/End Cap Traditional Model Amount for Non-traditional Model
Initial Franchise Fee $15,000 to $40,000 $15,000 to $40,000 $15,000 to $30,000
Real Estate Lease Deposit for Premises $5,000 to $12,500 $2,500 to $12,500 $2,500 to $7,500
Furniture, Fixtures, and Equipment $191,500 to $243,000 $155,000 to $243,000 $86,000 to $188,500
Opening Advertising $12,500 $12,500 $12,500
Travel and Living Expenses While Training $3,500 to $5,000 $3,500 to $5,000 $3,500 to $5,000
Insurance $5,000 to $7,500 $2,500 to $5,000 $2,500 to $5,000
Other Prepaid Expenses, Such as Deposits, Licenses and Various Permits $4,500 to $8,000 $3,500 to $6,000 $2,000 to $4,500
Opening Inventory $10,000 to $14,000 $10,000 to $14,000 $10,000 to $14,000
Exterior Signage $20,000 to $30,000 $7,000 to $24,000 $4,000 to $7,000
Free Standing Building or
Leasehold Improvements (Not Including the Purchase of Land) 		$550,000 to $1,200,000 $230,000 to $460,000 $80,000 to $220,000
Small Wares $8,000 to $10,000 $8,000 to $10,000 $8,000 to $10,000
POS System & Back-office Computer System $2,500 to $5,500 $2,500 to $5,500 $2,500 to $5,500
Legal, Accounting & Organizational Costs $2,500 to $5,000 $2,500 to $5,000 $2,500 to $,5000
Construction Drawings $55,000 to $75,000 $11,500 to $14,500 $1,500 to $11,500
Additional Funds $30,000 $30,000 $30,000
TOTAL $915,000 to $1,698,000 $498,500 to $887,000 $262,500 to $556,000
**Please reference Item 7 of the Franchise Disclosure Document (FDD)

Investment Tiers

  • Traditional Free-Standing Model

    A PJ's located within a free-standing building featuring a drive-thru. This model is offered as a cafe with drive-thru as well as drive-thru only.

    • Size: 780sqft - 2,000sqft
    • Initial Franchise Fee**: $40,000
    • Initial Investment**: $915,000- $1,698,000
  • Traditional End Cap/Inline Model

    A PJ's located within a strip mall likely featuring a drive-thru.

    • Size: 1,200sf - 2,000sf
    • Initial Franchise Fee**: $40,000
    • Investment Range**: $915,000 - $1,698,000
  • Non-Traditional Model

    A smaller scaled PJ's located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, and Airports.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee**: $30,000
    • Initial Investment**: $262,500 - $556,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee** for the first PJ’s location is $40,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $15,000.

Become a PJ’s Coffee Franchise Owner!

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