Top
PJ's Coffee PJ's Coffee
(985) 718-1404
PJ’s Coffee Franchise Investment Requirements

Investment Information

PJ’s Coffee Franchise Investment: Costs, Requirements & Opportunity

Investing in a PJ’s Coffee franchise is an opportunity to own a proven business in one of the fastest-growing segments of the food and beverage industry. With strong consumer demand for specialty coffee and a flexible franchise model, PJ’s Coffee offers entrepreneurs a scalable path to business ownership backed by decades of experience.

How Much Does a PJ's Coffee Franchise Cost?

Flexible Investment Options Based on Store Type and Market

The total investment to open a PJ’s Coffee franchise varies depending on the store format, size, and location. Options such as drive-thru, traditional café, or non-traditional locations allow you to align your investment with your financial goals and market opportunity.

  • Estimated initial investment: $262,500 to $1,698,000* depending on store format (see below)
  • Minimum liquid capital of $175,000
  • Net worth minimum of $500,000 for s single unit
  • Creditworthiness, favorable debt to income ratio, and secondary sources of income are also considered when determining eligibility.

Your total investment will depend on factors like:

  • Real estate and build-out costs
  • Equipment and store design
  • Market conditions and lease terms
  • Store type (traditional vs. non-traditional)

This flexibility allows you to enter the coffee franchise space at a level that matches your budget and growth strategy.

Estimated Initial Investment**

Type of Expenditure Amount for Free-standing Traditional Model Amount for Inline/End Cap Traditional Model Amount for Non-traditional Model
Initial Franchise Fee $15,000 to $40,000 $15,000 to $40,000 $15,000 to $30,000
Real Estate Lease Deposit for Premises $5,000 to $12,500 $2,500 to $12,500 $2,500 to $7,500
Furniture, Fixtures, and Equipment $191,500 to $243,000 $155,000 to $243,000 $86,000 to $188,500
Opening Advertising $12,500 $12,500 $12,500
Travel and Living Expenses While Training $3,500 to $5,000 $3,500 to $5,000 $3,500 to $5,000
Insurance $5,000 to $7,500 $2,500 to $5,000 $2,500 to $5,000
Other Prepaid Expenses, Such as Deposits, Licenses and Various Permits $4,500 to $8,000 $3,500 to $6,000 $2,000 to $4,500
Opening Inventory $10,000 to $14,000 $10,000 to $14,000 $10,000 to $14,000
Exterior Signage $20,000 to $30,000 $7,000 to $24,000 $4,000 to $7,000
Free Standing Building or
Leasehold Improvements (Not Including the Purchase of Land) 		$550,000 to $1,200,000 $230,000 to $460,000 $80,000 to $220,000
Small Wares $8,000 to $10,000 $8,000 to $10,000 $8,000 to $10,000
POS System & Back-office Computer System $2,500 to $5,500 $2,500 to $5,500 $2,500 to $5,500
Legal, Accounting & Organizational Costs $2,500 to $5,000 $2,500 to $5,000 $2,500 to $,5000
Construction Drawings $55,000 to $75,000 $11,500 to $14,500 $1,500 to $11,500
Additional Funds $30,000 $30,000 $30,000
TOTAL $915,000 to $1,698,000 $498,500 to $887,000 $262,500 to $556,000
**Please reference Item 7 of the Franchise Disclosure Document (FDD)

Investment Tiers

  • Traditional Free-Standing Model

    A PJ's located within a free-standing building featuring a drive-thru. This model is offered as a cafe with drive-thru as well as drive-thru only.

    • Size: 780sqft - 2,000sqft
    • Initial Franchise Fee**: $40,000
    • Initial Investment**: $915,000- $1,698,000
  • Traditional End Cap/Inline Model

    A PJ's located within a strip mall likely featuring a drive-thru.

    • Size: 1,200sf - 2,000sf
    • Initial Franchise Fee**: $40,000
    • Investment Range**: $915,000 - $1,698,000
  • Non-Traditional Model

    A smaller scaled PJ's located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, and Airports.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee**: $30,000
    • Initial Investment**: $262,500 - $556,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee** for the first PJ’s location is $40,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $15,000.

Become a PJ’s Coffee Shop Franchise Owner!

  • By submitting, you agree to receive text messages from PJ's Coffee at the number provided, including those related to your inquiry, follow-ups, and review requests, via automated technology. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency may vary. Reply STOP to cancel or HELP for assistance. Acceptable Use Policy
International Inquiries
*indicates required fields View Privacy Policy