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A Heart for Heroes: Honoring Veterans with Franchise Ownership Opportunities, Remembering Fallen Service Members

By: PJ's Coffee

Category:About PJ's Coffee

At PJ’s Coffee, we proudly acknowledge the invaluable qualities that veterans bring to the table, making them outstanding franchise partners. These traits, honed through military service, align seamlessly with the core values and requirements for success within our franchise system:

  • Leadership — Developed through military training and experience, veterans understand the importance of leading by example and motivating their team members much like successful business owners.
  • Resilience — Veterans have encountered adversity and challenges during their service, which equips them to navigate the highs and lows of business ownership.
  • Discipline — Accustomed to following procedures and executing tasks efficiently, veterans bring a high level of discipline that is crucial for running a successful franchise operation.
  • Attention to Detail — Trained in quality control and operational efficiency, veterans ensure customer satisfaction within a franchise business.

The PJ’s Coffee brand emphasizes community involvement as a pillar of our operating model and one of the keys to a franchisee’s success in their business, resonating with veterans and civilians alike. By harnessing these shared values and qualities, veterans can thrive as franchise partners, contributing to our brand’s success while honoring their service to our country.

Our commitment to honoring U.S. veterans and military members at PJ’s Coffee runs deep. As a proud five-star member of the International Franchise Association VetFran, we offer qualified veterans a 20% discount on their initial franchise fee all year long. Additionally, we host an annual Veteran Franchise Giveaway, providing deserving veterans with the opportunity to own their own PJ’s Coffee franchise.

Memorial Day Tradition: The Missing Man Table

This Memorial Day weekend, we’re proudly continuing our tradition of honoring those who made the ultimate sacrifice for our nation.

All PJ’s Coffee locations — over 180 systemwide — will participate in our annual “Missing Man” tradition: A solemn tribute to fallen, missing or imprisoned military service members. Each table will feature items that signify the importance of their sacrifice, including:

  • An empty chair to represent the Americans who were or are missing from each of the Armed Services — U.S. Army, Navy, Air Force, Marines and Coast Guard.
  • A white cloth to exemplify the purity of their motives when answering the call to serve.
  • A single red rose to recall the lives of these Americans and their loved ones who keep their faith while seeking answers.
  • A yellow ribbon to represent the continuing uncertainty, the hope for their return and the determination to account for them.
  • A slice of lemon to remind guests of their bitter fate, captured or missing in a foreign land.
  • A pinch of salt to represent the tears of the missing heroes and their families.
  • A lighted candle to reflect hope for their return.
  • An inverted piece of glass to denote their inability to share a toast.

We hope that these reserved tables serve as poignant reminders of the profound significance of this sacred national observance.

The Veteran Advantage at PJ’s Coffee

One such inspiring story is that of Bobby Mounts, a Marine Corps veteran and former police officer who won the giveaway in 2020. Bobby and his wife, Kristy, have not only opened their first PJ’s Coffee in Ruston, Louisiana, with hopes to expand, but they have also exemplified the core values and spirit of strong PJ’s Coffee franchise partners. Their passion, integrity and entrepreneurial mindset have earned them accolades such as the 2022 Rookie Franchisee of the Year Award. Their dedication to professional growth and community engagement has set a high standard for franchise success, consistently elevating their store’s profitability.

Bobby isn’t the only veteran making an impact at PJ’s. We have several veteran franchisees such as Angel Correa (San Antonio, Texas), Wayne Heaton (Linwood, New Jersey), Rudy Moreno (Harlingen, Texas), George Craft (Bossier City, Louisiana), Lenny Sims (Montgomery, Texas), Anita Grant (Waldorf, Maryland) and many more. Veteran leadership is also deeply ingrained in our company culture. Peter Boylan, president of PJ’s Coffee, is a U.S. Army veteran who understands the significance of authentically honoring those who served. Our Chief Development Officer, David Mesa, also served eight years in the U.S. Marine Corps.

At PJ’s Coffee, we value the skills, integrity and leadership that veterans bring to our franchise family. If you’re ready to join a brand that makes a difference while offering a rewarding business opportunity, visit to learn more.

Together, we can continue to honor our nation’s heroes while building successful PJ’s Coffee franchises across the country.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
  • FBR top franchises 2022
Invest in the Best
  • FranServe 2024 Fran-Tastic Brand
  • Entrepreneur 2024 Franchise 500 Ranked
  • Entrepreneur Franchise 500 2023 Top Franchise for Veterans
  • Franchise Times Top 400
  • Entrepreneur 2023 Franchise 500 Top Brand for Multi-Unit Owners
  • Franchise Business Review 2023 Top Franchise Satisfaction Award
  • Entrepreneur 2023 Franchise 500
  • Entrepreneur 2022 Top Franchises for Veterans
  • Franchise 500 Top Food Franchise 2022
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • How PJ’s Coffee Is Driving Success Read More
  • A Heart for Heroes: Honoring Veterans with Franchise Ownership Opportunities, Remembering Fallen Service Members Read More
  • PJ’s Coffee Designs New Training Facility for Growth Efficiency Read More
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