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How PJ’s Coffee Is Driving Success

By: PJ's Coffee

Category:Franchise Opportunities

PJ's Coffee shop

Examining our system after a stellar 2023 filled with significant sales growth, strategic expansion and innovative advancements, it’s clear that PJ’s Coffee as a brand is not only maintaining its foothold in the competitive coffee industry but also setting new benchmarks for success.

Key Milestones in 2023

One of PJ’s Coffee’s standout achievements has been the increase in AUVs across all store types, both traditional stores with and without drive-thrus and non-traditional locations.

Over the last four years, we have seen a remarkable 19.8% increase in same-store sales, underscoring the strength of our business model and its wide appeal to coffee enthusiasts, entrepreneurs and others.

2024 Statistics

  • Multi-Unit Franchisees: In total, 50% of our franchise partners are multi-unit operators, highlighting the confidence existing franchisees have in expanding their investment with our brand.
  • Locations and Development: We currently boast over 180 operating locations systemwide, and out of the 300+ licenses awarded, more than 100 are in the active stages of development.
  • New Franchisees and Licenses: In 2023 alone, PJ’s Coffee awarded a total of 77 licenses to 30 new franchisees.

Major Wins for PJ’s Coffee

We garnered several prestigious accolades last year, reflecting our strong market position and franchisee satisfaction. Entrepreneur recognized PJ’s Coffee as a “Top Franchise for Veterans” and as a “Top Brand for Multi-Unit Franchisees.” Franchise Business Review also recognized PJ’s in 2023 as a “Top 50 Franchise.” Even more recently, we rose from our rank of #175 on the Entrepreneur Top 500 list in 2023 to #135 in 2024.

Expansion into New Markets

We opened 28 new PJ’s Coffee locations in 2023, continuing our focus on expansion across the U.S. However, our highest rate of growth was in Texas — including markets like Dallas, Fort Worth, Houston and the first-ever PJ’s location in Victoria — with a total of eight stores. New market entries include Pensacola, Florida; Davenport, Iowa; Alexandria, Louisiana; Natchez, Mississippi; and Linwood, New Jersey.

Later this year, we’re thrilled to see PJ’s Coffee expand into new markets, including San Angelo, Texas; Newington, Connecticut; Linthicum Heights, Maryland; Savannah, Georgia; and Charlotte, North Carolina.

Marketing and Technology Advancements

Innovation continues to be one of the driving forces behind our brand’s growth. Some of PJ’s latest developments in the works include a new mobile app update to enhance customer engagement and loyalty, an updated inventory management platform to streamline operations, CareerPlug software to boost recruitment and Voxie texting to improve marketing communications.

Looking Ahead

As PJ’s Coffee continues to build on its strong foundation, our franchise partners and guests alike can look forward to more exciting developments in the coming years. The combination of strategic growth, innovative technology and a commitment to quality ensures that PJ’s Coffee is well-positioned for continued success.

“We are thrilled to witness the consistent growth of our brand year over year,” said Director of Franchise Development Tori Bermond. “Not only are we awarding new franchises and launching new locations, but we are also experiencing increasing sales at the unit level.”

With a robust franchise network, expanding market presence and a focus on technological innovation, the future looks bright. If you’re an aspiring franchisee, PJ’s Coffee offers a compelling blend of tradition and modernity that continues to resonate in the beverage landscape.

Interested in joining one of the coffee industry’s top franchises? Inquire about becoming a PJ’s Coffee franchise owner, and one of our team members will be in touch as soon as possible.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
  • FBR top franchises 2022
Invest in the Best
  • Top Brand For Multi-Unit Owners 2024 Entrepreneur
  • FranServe 2024 Fran-Tastic Brand
  • Entrepreneur 2024 Franchise 500 Ranked
  • Entrepreneur Franchise 500 2023 Top Franchise for Veterans
  • Franchise Times Top 400
  • Entrepreneur 2023 Franchise 500 Top Brand for Multi-Unit Owners
  • Franchise Business Review 2023 Top Franchise Satisfaction Award
  • Entrepreneur 2023 Franchise 500
  • Entrepreneur 2022 Top Franchises for Veterans
  • Franchise 500 Top Food Franchise 2022
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • Understanding the PJ’s Coffee Franchise Disclosure Document (FDD) Read More
  • PJ’s Coffee Eighth Annual Veteran Franchise Giveaway: A Path to Business Ownership Read More
  • How Much Does it Cost to Open a Coffee Shop? Read More
View All Posts
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