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Why PJ’s Coffee is Breaking Ground in North Carolina for Franchise Expansion

By: PJ's Coffee

Category:About PJ's Coffee

Our commitment to expanding PJ’s Coffee’s reach beyond our home state of Louisiana drives us to seek new horizons. For our next chapter in flavor and hospitality, we’ve pinned down our next foray into North Carolina. Over the next few years, we plan to introduce ten new locations in the vibrant state in markets like Raleigh/Durham and Charlotte.

Shared Values and Culinary Appreciation

So, why is the Tar Heel state a perfect fit for the latest PJ’s Coffee franchises? With North Carolina and Louisiana in the south, the answer lies in the shared values and appreciation of warm hospitality, a slower pace of life in some aspects, and a love for traditional Southern cuisine. Plus, visitors will often find a welcoming atmosphere and friendliness in both states. North Carolinians inherently have a palate primed to appreciate the unique, bold flavors of New Orleans through PJ’s Coffee.

Louisiana and North Carolina have distinct business environments that have been shaped by their geographical location, historical background and industrial landscape. Despite their differences, both states share common traits that contribute to their economic growth and development — a diverse range of industries, entrepreneurship, a culture of innovation and a strong commitment to creating a supportive business environment that fosters success.

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Embracing Coffee Culture Beyond The Triangle

In 2023, both Raleigh and Durham were considered two of the top 100 “Best Coffee Cities in America.” With the Triangle experiencing rapid post-pandemic growth, combined with Charlotte’s metropolitan area growing expeditiously, PJ’s franchisees can expect an even greater influx of coffee lovers in the area.

However, this is just the beginning for the state of North Carolina. Between the size of Charlotte and its booming population, it is likely that PJ’s will see an expansion in the region that could outnumber the over 40 locations in the Greater New Orleans market.

“Our venture into North Carolina represents an exciting opportunity to share the authentic taste of New Orleans with this great state,” said PJ’s Executive VP and Chief Development Officer David Mesa. “As we continue to spread our footprint across the nation, the Southeast holds a special place in our hearts due to the region’s deep affinity for the culture that we bring and represent.”

Whether serving a bustling city full of coffee fanatics or a suburban community with room for growth, we believe these markets offer PJ’s a playing field to cultivate a greater following in the region.

North Carolina will mark the 15th state where PJ’s Coffee has established its presence. The five Raleigh and Durham franchises are just the beginning of our journey as we venture into new territories and plan to expand into Charlotte with another five locations.

Ready to explore franchising opportunities in untapped markets? Contact us today to be part of our brewing expansion.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

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  • Top Brand For Multi-Unit Owners 2024 Entrepreneur
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  • Entrepreneur 2024 Franchise 500 Ranked
  • Entrepreneur Franchise 500 2023 Top Franchise for Veterans
  • Franchise Times Top 400
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  • Franchise Business Review 2023 Top Franchise Satisfaction Award
  • Entrepreneur 2023 Franchise 500
  • Entrepreneur 2022 Top Franchises for Veterans
  • Franchise 500 Top Food Franchise 2022
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
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Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • The Growth Path: Why PJ’s Coffee Franchisees Choose Multi-Unit Ownership View Blog
  • Smart Investments: What To Know When Choosing Between a Full-Service Restaurant and a Coffee Shop Franchise View Blog
  • What to Expect at the 2024 PJ’s Coffee Conference: A Journey of Growth and Connection View Blog
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