A recent study found that 36% of adults in the United States are concerned by the effect their spending has on the planet. The past couple of years of global and environmental crisis has unsurprisingly shaped the way consumers interact with products they've even been previously loyal to.
The concept of sustainability shouldn't function as a pretty embellishment on a business–it should be a commitment to doing business different tip to top. Sustainability is a significant enough concern for guests at your business that a third of the global population has reported in another recent survey that they’re willing to pay up to 25% more for sustainably sourced and produced products.
Increased eco-consciousness is an opportunity for businesses to improve and adapt; where you'll find demand, you'll find an incentive. At PJ’s Coffee, we’ve been producing sustainable products since the very beginning. In fact, for us, sustainability is as much about good business sense as it is about concern for the planet.
PJ’s Coffee Has Always Been Sustainable
We recognized early on how the sustainability of our company directly correlates to the quality of our product. Sustainability is a much more complex issue than whether or not a company uses plastic straws or compostable to-go cups. Sustainability ultimately comes down to a company’s ability to endure and adapt.
PJ’s Coffee franchisees don’t have to start from scratch when they invest in starting an eco-friendly business. We've carefully considered each aspect of our product, from the moment the seeds are planted at our partner farms in Honduras and Nicaragua up until a guest at your coffee franchise takes their first sip.
We work closely with our partnering farms to ensure that the farmers who help make our product possible are taken care of. When our farmers and workers at the farm are treated with respect, they can more effectively do their job and grow the highest quality coffee on the market. At PJ’s Coffee, we know we can make a considerable difference where we do business, and we want to make sure it’s always for the better.
For those who live and work at the farms, our Direct Trade program helps provide improved living quarters, access to medicine & education, clean water and renewable sources of food. Furthermore, those individuals working on the farms earn a much higher wage compared to other farms in the region.
At our coffee shop franchise, we’re serious enough about sustainability that we’ve earned not one but three certifications that ensure our commitment to delivering a high-quality product that makes our guests and our partners happy.
The Certifications Our Coffee Shop Franchise Has Proudly Earned
Fair Trade: Many coffee consumers may be familiar with the Fair Trade Seal stamped on the most reputable brands, but not many people know exactly what that certification means. This certification indicates that we have a holistic view of our business’s impact on the environment—starting with where we source our arabica beans and our partnership with Finca Terrerito in Honduras and Agua Fresca in Nicaragua.
Rainforest Alliance: According to the Rainforest Alliance’s website, they define brands with this certification as upholding their three tenets of sustainability: social, economic and environmental. Their certification process helps businesses gain strategies to maintain rural environments and communities, all while improving the livelihoods in those communities.
Direct Trade: Direct Trade certifications are meant explicitly for coffee shop franchises and brands. Brands that have earned this seal don’t use a middle man to source their products. What this looks like for PJ’s, is that we have a strong relationship built on mutual appreciation with the farms we source our beans from. This way, we can vet our growers for ourselves and franchisees while also providing for our partnering farms.
Ensure a Bright Future for Your Business And Go Green
Not every brand can show that they’ve invested as much into the well-being of the planet as PJ’s Coffee franchise has. Business owners looking for their next move would be wise to carefully reflect on the ways that the products and services they generate may affect everything around them. If you don’t, then your customers are sure to: 66% of consumers consider a product’s sustainability before purchasing, which shouldn’t be ignored by any business in any industry.
PJ’s Coffee franchisees have an opportunity to partner with a brand that knows the ins and outs of sustainable business practices while also delivering a delicious, premium product to our loyal customers. Brands that are only now rethinking their stance on sustainability and their environmental impact have a steep hill to climb. We've spent years dedicated to making our coffee franchise eco-friendly, which is undoubtedly one of the reasons we’ve earned the customer base we have today.
Want to run your own green business but not know where to start? Contact us today to learn more about PJ’s Coffee franchises.
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