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How PJ's Coffee Extends their Southern Hospitality to Franchisees

By: PJ's Coffee

Category:About PJ's Coffee

PJ’s Coffee has an outstanding reputation that goes beyond their delicious coffee. Their reputation begins with their family-oriented in-store experience and extends to their franchisees. Franchisees have continued to rave about PJ’s Coffee’s top-notch development, opening and ongoing support as recognized by Franchise Business Review for the past 8 consecutive years as a Top-50 Franchise.  This recognition is a result of an annual franchisee satisfaction survey, and it is one of the many reasons entrepreneurs continue to invest in PJ’s Coffee. 

PJ's Coffee Barista

Site Selection & Lease Procurement

 The PJ’s Coffee corporate teams begin by working one-on-one with every new franchisee, guiding them through the site selection and lease procurement process. Franchisees not only work with the corporate team but also real estate brokers who are experts in site identification, site evaluation, letter of intent preparation, lease negotiations and lease review. Given that the viability of PJ’s Coffee locations are often determined by using site analytic tools, they ensure that every location is set up for long-term success.

Design & Construction

Once a location is determined, PJ’s project managers guide the franchisees through the design process to create an efficient workspace while maximizing revenue generating square feet.  The store is also designed with the customer experience in mind.  Creating an environment that is warm and welcoming and one that offers a variety of seating options to accommodate the needs of all guests. 

“When we went to meet the team, everyone was so kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed,” said franchisee, Angela Harmon.


In preparation for opening day, a Store Opening Specialist will guide the franchisee through the pre-opening process.  This process includes completing the online training modules and attending franchisee and management training in New Orleans where franchisees learn how to run their business.  Once the business is ready to open, a member of the PJ’s Operations Team will visit the store to conduct a 10-day training program for the franchise owner and staff. The first half of the time is preparing and training the staff of baristas. The second half of the time is taking you through the soft opening to the public. At the completion of the onsite training, the franchisee will be comfortable running the PJ’s business.

PJ's Coffee interior

 Continued On-Going Support

 Preparing the franchisees for the launch of their business and assisting them through the soft opening is just the beginning.  We believe in continuous education through guided learning by way of hands-on experience.  Thanks to the Franchise Business Consultants (FBC), each franchisee will receive ongoing support, coaching, and guidance. The FBCs are responsible for assisting the franchise owner in hitting their revenue goals while ensuring cost as a percentage of sales are within the correct ranges.  FBCs also visit the stores on a biannual basis to work with the franchisees on continuous improvement of their operations.

Franchise owners also receive year-round support to ensure the marketing and promotional campaigns, new or seasonal product rollouts, and new operational procedures are effectively communicated to the franchise owner and their team.

“When you think about opening up a business, there are several things on your mind and there’s a lot to figure out. It could take you months to do it by yourself, but PJ’s Coffee was always on top of things, knew exactly who to contact, how to market my new business and what forms to fill out,” said franchise owner, Bill Getchell.

The ultimate goal of opening and ongoing support is to provide the franchise owners with the guidance they need to operate a profitable coffee franchise. “PJ’s is happy to help us, and we have the support anytime. That’s another reason we chose PJ’s,” said franchise owners, Marcus and Aracely. Actions speak louder than words and PJ’s Coffee is all about fulfilling the promises they make to set all franchise owners on a path to success.

If you’re in search of a coffee franchise that will support you throughout your journey as a franchise owner, contact us today!

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
  • FBR top franchises 2022
Invest in the Best
  • FranServe 2024 Fran-Tastic Brand
  • Entrepreneur 2024 Franchise 500 Ranked
  • Entrepreneur Franchise 500 2023 Top Franchise for Veterans
  • Franchise Times Top 400
  • Entrepreneur 2023 Franchise 500 Top Brand for Multi-Unit Owners
  • Franchise Business Review 2023 Top Franchise Satisfaction Award
  • Entrepreneur 2023 Franchise 500
  • Entrepreneur 2022 Top Franchises for Veterans
  • Franchise 500 Top Food Franchise 2022
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • How PJ’s Coffee Is Driving Success Read More
  • A Heart for Heroes: Honoring Veterans with Franchise Ownership Opportunities, Remembering Fallen Service Members Read More
  • PJ’s Coffee Designs New Training Facility for Growth Efficiency Read More
View All Posts
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