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PJ’s Coffee Multi-Unit owners continue to expand in the South Texas area

By: PJ's Coffee

Category:PJ's Coffee Franchisees

Marcus and Aracely Villarreal are no strangers when it comes to franchising. As multi-brand owners, they have grown their portfolio quickly. The mother-son franchise duo has seen high profitability and great success with their original PJ’s Coffee location in Palmview, TX that opened in November of 2020. They loved the brand so much that they recently opened their second traditional drive-thru location in McAllen, TX, and they currently have two additional locations in development. 

The Villarreal family joined the PJ’s Coffee franchise in 2020. Prior to investing in PJ’s Coffee, the family owned and operated six Subway franchises. While Aracely gained entrepreneurial experience as a franchise owner, her son Marcus worked at one of the Subway locations before he went to college to study business. He eventually found his way back to franchising and joined his parents as Subway franchisees.

Marcus and Aracely have been determined to discover new ways to provide fast and efficient customer service to all guests, and have been able to do so with their traditional drive-thru locations. 

Inside PJ's Coffee

Convenience Meets Coffee

As Texas natives, Marcus and Aracely understand the importance of convenience while living in the hottest part of Texas. “Due to the hot weather conditions, Texans are all about convenience and quick service, therefore, having a drive-thru is a necessity for our coffee shop,” said Marcus. According to a study conducted by QSR magazine, customers spend a total of 4.5 minutes in a drive-thru before receiving their food or drinks. The convenience of drive-thrus is always a selling point for customers who want their food and/or drinks instantly. Guests appreciate the convenience of picking up their favorite drink simply by cruising through the drive-thru, especially those who are always on the run. “The drive-thru really sets us apart from other coffee shops in the area and that’s why guests continue to choose us for all of their coffee cravings,” said Marcus. 

In addition to providing quick service to their guests, Marcus and Aracely decided to open drive-thru locations to maximize sales. Coffee shops with drive-thrus are often more profitable than others because they’re able to serve more customers at a time. PJ's Coffee locations featuring drive-thrus were up 12.1% in 2020 and 17.8% in 2021.  Also, locations with drive-thrus generate 40% more revenue compared to locations without a drive-thru.

Villarreal family

Growing with PJ’s Coffee

Thanks to the support and southern hospitality from the PJ’s Coffee corporate team, Marcus and Aracely are continuing to grow their business and achieve their goals. “Although we were franchise owners before, our experience with PJ’s Coffee so far has been unmatched,” Aracely admitted. As the only location within the market serving beignets and the first in the market with a drive-thru, the duo is eager to open additional locations within the next year. They’re also looking forward to continuing providing quality products and services to their customers as they drive the brand name and culture. 

As Marcus and Aracely look toward the future, they plan to continue their journey with PJ’s Coffee by opening two more south Texas locations. Their drive and passion for the PJ’s Coffee brand will allow them to continue to expand and achieve every goal they set. Marcus and Aracely are proud to be multi-unit owners of a franchise that cares for their customers and franchise owners.

If you’re looking to expand your entrepreneurial portfolio, contact us today to get started! 

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • Understanding the PJ’s Coffee Franchise Disclosure Document (FDD) Read More
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  • How Much Does it Cost to Open a Coffee Shop? Read More
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