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PJ’s Coffee Nashville Conference 2023: Country-Fueled Celebration

By: PJ's Coffee

Category:About PJ's Coffee

PJ’s Coffee has always valued its franchisees and staff, and the annual conference is dedicated to celebrating their hard work, tireless efforts and dedication. Nashville, Tennessee — the home of country music, hot chicken and endless Southern charm — served as the perfect backdrop for this year’s conference. With boots on, hats tipped and hearts warmed by Southern hospitality, franchisees and coffee lovers across the U.S. gathered for a weekend filled with education, recognition and of course, fun.

Recognizing Excellence

The conference kicked off with franchisees sharing their inspiring stories of growth and business success. Attendees had the chance to connect with peers, share insights, and learn from one another. Furthermore, the heart of the conference was undoubtedly the recognition of outstanding franchisees and PJ’s Coffee locations.

This year’s Franchisee of the Year award went to Bobby and Kristy Mounts in Ruston, Louisiana. A journey of nurturing talent and fostering growth, Bobby began as a PJ’s veteran franchise giveaway winner, was honored as Rookie Franchisee of the Year in 2021, and now proudly holds the title of Franchisee of the Year with his wife.

Our Phyllis Jordan Award went to Kelly Songy, who has been a PJ’s franchisee for more than 15 years in Chalmette, Louisiana. Named after our remarkable founder, the Phyllis Jordan Award recognizes a female leader whose exceptional efforts today are paving the way for the PJ’s brand and the women of tomorrow. Kelly turned her PJ’s location into a hub of support for women — not just as customers, but as employees and mothers, too. Being a small business owner, Kelly raised her own kids in her PJ’s location and made her shop a place for her employees to do the same. She delivers memorable guest experiences, serves the greater community and pushes limits and boundaries for the common good.

“The PJ’s Coffee conference is always a highlight each year,” said Songy. “It’s not just about serving and selling coffee — it’s about the people and the sense of belonging to something greater.”

In addition, John and Jennifer Whitehead in O’Fallon, Missouri, were awarded Rookie Franchisee of the Year. This award celebrates franchisees who have opened a PJ’s Coffee location within the past 18 months and have shown unwavering commitment to the brand, their manager and their team’s development while ensuring their customers receive the most memorable experience. The Whiteheads’ achievement serves as a shining example of what can be accomplished with a passion for coffee and a dedication to providing exceptional hospitality.

The following stores and franchisees’ hard work and dedication were honored with a range of awards:

  • All-Star Award — Ruston, Louisiana
  • Barista of the Year — Kewaynethian “Kiwi” Riser in Ruston, Louisiana
  • Manager of the Year — Sean Cronin, who manages stores located on Maple Street, Willow Street, Stern Hall and Airline Drive in Louisiana
  • Marketing Performance — Harry and Dalton Dodich in Mobile, Alabama
  • Community Involvement — Bossier City, Louisiana; Madison, Louisiana; Harvey, Louisiana; Hammond and Ponchatoula, Louisiana; Bowie and Silver Spring, Maryland; and Northlake, Texas
  • Best Sales First 12 Months — US-90 in Luling, Louisiana
  • Top Performing Soft Opening — O’Fallon, Missouri
  • Top Performing Grand Opening — Hwy. 22 in Mandeville, Louisiana
  • 2022 Top Sales Traditional — St. Charles Street in Houma, Louisiana
  • 2022 Top Sales Non-Traditional — Willow Street in New Orleans, Louisiana
  • Same-Store Sales Increase — Northlake, Texas
  • Exceptional Customer Service — SW Railroad Avenue in Hammond, Louisiana
  • Most Improved — Veterans Boulevard in Metairie, Louisiana

The conference's theme, “Diamonds and Denim,” embodied our brand’s mix of elegance and down-home charm, resulting in an unforgettable evening filled with laughter, music and dancing.

The Future is Blinging

From the inspiring stories shared to the recognition of outstanding achievements, the PJ’s Coffee Conference 2023 was more than just a gathering of our trailblazing franchisees — it was a celebration of excellence and community. With our franchisees’ dedication and hard work, and the support and recognition they receive, PJ’s Coffee is poised to continue brewing success, one cup at a time.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

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Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • Honoring Phyllis Jordan Through National Cold Brew Day Read More
  • Characteristics of an Exceptional Franchisee Read More
  • Real Estate Innovation: How to Start a PJ’s Coffee Business Read More
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