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3 Ways Tech and Coffee Go Hand in Hand in Today's Quick Service Industry

By: PJ's Coffee
Category:About PJ's Coffee

We live in a world where technology is being developed faster than ever. For business owners, this means adapting your model regularly to keep up with these advances.

At PJ's Coffee, we've experienced several changes in the past few years, and it is only the beginning.

Convenience

Even before the COVID-19 pandemic, customers became more and more focused on convenience. If anything, the pandemic only fueled the mentality that was already growing. This mindset was settled around consumers getting their favorite products quickly without sacrificing quality.

From mobile ordering to curbside pickup and delivery, QSRs everywhere have expanded their service offerings to keep up with competitors.

At PJ's Coffee, we even rolled out a new model in which there is no dining room at all, but only a drive-thru. So far, this drive-thru-only concept has seen much success. Many of these models are in convenient locations where people are always on-the-go, such as right off the freeway.

We're also expanding our dual-drive-thru model, which will allow us to serve more customers in a short time to keep customers moving and prevent long lines and overflow.

PJ's coffee drive-thru

Contactless Communication

In addition to a streamlined experience while at the restaurant, QSRs must consider how many different ways to reach consumers who are not physically at the location. Today, businesses can connect to consumers from mobile apps to SMS (texting) like never before.

Going mobile is necessary for any business these days, as consumers rely on their smartphones as their primary method of communication. Texting, emails and social media are leading the way for brands nationwide.

Businesses that aren't on social media or taking advantage of these direct communication platforms will ultimately fall behind. One study, in particular, revealed that three-quarters of consumers would prefer that promotions and updates be sent to them via text message.

For instance, think about how convenient it is to place a mobile order and get notified as your food or drink is being prepared and when it's ready. It sure beats waiting around and not knowing what your order's status is.

Here at PJ's Coffee, we're sure to stay ahead of the game when serving our guests. Our mobile app allows guests to order and pay, customize their favorite products, earn rewards, locate their nearest PJ's Coffee Shop and more!

A Fully-Integrated System

Of course, with all these convenient offerings and mobile options comes the back-end process that makes it all possible. It's so important to ensure that your system is completely integrated. Your back-of-house technology should communicate seamlessly with your front-of-house systems, mobile app and other communication channels.

At PJ's Coffee, we've taken the time to connect our app with our franchise's database. This means that no matter where our guests are, they can locate their nearest location via their mobile app, place an order and pick it up all within a matter of minutes. It also allows our locations to run smoothly and our employees to fulfill orders accurately and efficiently.

Finally, perhaps the most impressive perk of investing in technology is the ability to personalize your platform for each customer. Mobile apps and synchronized systems allow guests to save their favorite orders. They can even help you collect general customer data to improve your business model, menu offerings, and more with their permission.

Getting Started With A Tech-Savvy Coffee Franchise

As technological innovation continues, it's crucial to make sure that you choose a franchise with a forward-thinking team that's willing to welcome change and challenge the status quo.

Our quick adaptation tactics have allowed us to remain one of the most rapidly-growing franchises in the QSR sector, and our ongoing training and support for franchisees set them up for success, no matter what changes may arise.

Are you looking to join a tech-savvy franchise with a proven track record? Contact us today to learn more about PJ's Coffee franchise opportunities!

  • $910,706*

    Average Unit
    Volume (AUV)

  • 18.8%

    Same-Store Sales Increase

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 1,200sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $406,000- $1,024,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $191,875 - $486,500
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • The biggest lesson I've learned with PJ's Coffee is that you're going to get out of it, what you put into it. Buying a franchise doesn't necessarily mean you're going to reach instant success. The more work you put into it, the more successful you'll be. - Aubry Miller
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • Bobby and Kristy Mounts win Rookie Franchisee of the Year Award for PJ’s Coffee at the 2022 IFA Read More
  • From Barista to Award-Winning Manager: Meet Victoria Thigpen Read More
  • How PJ's Coffee Is Boosting Franchisee Unit-Level Economics with New Beignets Initiative Read More
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