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PJ’s Coffee Takes Charge of Energy Beverage Trends

By: PJ's Coffee

Category:About PJ's Coffee

PJ’s Coffee has been recognized for its coffee for nearly 45 years, and its overall expertise in caffeine and energy has expanded with the launch of our new Boosted Teas and Red Bull® Infusion Drinks.

While we pride ourselves on delivering an experience on our brews, PJ’s constantly adapts and innovates our menu based on customer preferences and beverage market trends to go above and beyond for guests and their needs. Coffee may not be everyone’s first choice to get charged up after the morning, so including energy drinks and teas is necessary to cater to different lifestyles successfully.

In addition to the usual line of premium roasted hot and iced coffee, PJ’s guests have their choice of three new Boosted Teas and three Red Bull® Infusion Drinks that feature a perfect mix of fruity and tropical flavors.

Functional Experiences and Benefits

The rise of health consciousness and mindfulness has inspired increased tea consumption, while energy drinks are convenient and can be considered an “affordable luxury” among consumers. However, guests are putting an emphasis on the experience of these beverages. PJ’s has implemented fruity and natural twists for these new beverage offerings to appeal to a broader audience.

For a natural vitality boost and coffee alternative, PJ’s Boosted Teas come with a kick from a revitalizing blend of natural caffeine and plant extracts — specifically, an energy boost syrup from Monin with green energy caffeine. The unique combination of energy-boosting ingredients — guarana, green coffee extract, ashwagandha, ginseng, and CoffeeBerry® Whole Coffee Fruit Extract — helps enhance energy and cognitive functions.

While PJ’s Coffee already offers an assortment of organic and quality tea options, we have taken our options a step further with the following combinations of fruity flavors to create a wonderful and delicious boosted tea:

  • Berry Mango Boosted Tea: A slightly sweetened raspberry tea with a kick of natural caffeine paired with mango, strawberry and melon flavors to create paradise over ice.
  • Blue Razz Boosted Tea: Freshly brewed green tea with a zing, featuring delightful flavors of blue raspberry and enhanced with a revitalizing blend of natural caffeine.
  • Cherry Lime Boosted Tea: Lively flavors of tart cherry and lime pair perfectly with smooth green tea and are enhanced with natural caffeine.

To enhance the cultural impact of Red Bull® and the energy drink experience, PJ’s offers three flavors that guarantee a quick “pick-me-up” for that midday slump:

  • Dragon Fruit Red Bull Infusion: Delicate and mild notes of dragon fruit perfectly mixed with the all-day energy boost of Red Bull®.
  • Blue Coconut Blast Red Bull Infusion: The sun-drenched days are made slightly sweeter when smooth coconut and blue raspberry flavors are paired with Red Bull®.
  • Tropical Mango Red Bull Infusion: The energy to spend all day on island time is secured with a mixture of Red Bull® and pineapple and mango flavors.

Bringing People Together

Franchisees of PJ's Coffee are crucial in driving innovation and progress while serving as the central hub of their local communities. We aim to maintain growth, stability and, most importantly, trust by offering diverse options and personalized experiences that align with our commitment to southern hospitality. At PJ’s, we ensure our franchisees are always supported and equipped to feel empowered in their communities and meet their needs.
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  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
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    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

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A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
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