PJ’s Coffee Takes Charge of Energy Beverage TrendsBy: PJ's Coffee
PJ’s Coffee has been recognized for its coffee for nearly 45 years, and its overall expertise in caffeine and energy has expanded with the launch of our new Boosted Teas and Red Bull® Infusion Drinks.
While we pride ourselves on delivering an experience on our brews, PJ’s constantly adapts and innovates our menu based on customer preferences and beverage market trends to go above and beyond for guests and their needs. Coffee may not be everyone’s first choice to get charged up after the morning, so including energy drinks and teas is necessary to cater to different lifestyles successfully.
In addition to the usual line of premium roasted hot and iced coffee, PJ’s guests have their choice of three new Boosted Teas and three Red Bull® Infusion Drinks that feature a perfect mix of fruity and tropical flavors.
Functional Experiences and Benefits
The rise of health consciousness and mindfulness has inspired increased tea consumption, while energy drinks are convenient and can be considered an “affordable luxury” among consumers. However, guests are putting an emphasis on the experience of these beverages. PJ’s has implemented fruity and natural twists for these new beverage offerings to appeal to a broader audience.
For a natural vitality boost and coffee alternative, PJ’s Boosted Teas come with a kick from a revitalizing blend of natural caffeine and plant extracts — specifically, an energy boost syrup from Monin with green energy caffeine. The unique combination of energy-boosting ingredients — guarana, green coffee extract, ashwagandha, ginseng, and CoffeeBerry® Whole Coffee Fruit Extract — helps enhance energy and cognitive functions.
While PJ’s Coffee already offers an assortment of organic and quality tea options, we have taken our options a step further with the following combinations of fruity flavors to create a wonderful and delicious boosted tea:
- Berry Mango Boosted Tea: A slightly sweetened raspberry tea with a kick of natural caffeine paired with mango, strawberry and melon flavors to create paradise over ice.
- Blue Razz Boosted Tea: Freshly brewed green tea with a zing, featuring delightful flavors of blue raspberry and enhanced with a revitalizing blend of natural caffeine.
- Cherry Lime Boosted Tea: Lively flavors of tart cherry and lime pair perfectly with smooth green tea and are enhanced with natural caffeine.
To enhance the cultural impact of Red Bull® and the energy drink experience, PJ’s offers three flavors that guarantee a quick “pick-me-up” for that midday slump:
- Dragon Fruit Red Bull Infusion: Delicate and mild notes of dragon fruit perfectly mixed with the all-day energy boost of Red Bull®.
- Blue Coconut Blast Red Bull Infusion: The sun-drenched days are made slightly sweeter when smooth coconut and blue raspberry flavors are paired with Red Bull®.
- Tropical Mango Red Bull Infusion: The energy to spend all day on island time is secured with a mixture of Red Bull® and pineapple and mango flavors.
Bringing People TogetherFranchisees of PJ's Coffee are crucial in driving innovation and progress while serving as the central hub of their local communities. We aim to maintain growth, stability and, most importantly, trust by offering diverse options and personalized experiences that align with our commitment to southern hospitality. At PJ’s, we ensure our franchisees are always supported and equipped to feel empowered in their communities and meet their needs.
Same-Store Sales Increase