As an $80 billion industry in the U.S. alone, coffee is one of the world's hottest commodities. Gone are the days of consumers ordering a "standard" cup of black coffee. Today's coffee-lovers are treated with things like specialty iced coffee drinks, lattes, coffee-flavored sodas, coffee-flavored candies, coffee-infused desserts and even coffee-scented wall plug-ins!
It's clear Americans love their coffee, and that's why they should be served only the top-quality, mouth-watering brews. So how does PJ's Coffee ensure our premium, specialty coffees are as delicious as they are sustainable?
Selling the Right Products
Of course, our business relies heavily on the products we serve. We put plenty of thought, research and strategy into our menu.
We consistently ensure our menu is satisfying our guests by taking a look at our sales reports. Once we know which products are selling the best, we can take a deeper look into the flavors and attributes that our guests enjoy the most.
All of our locations use only the top 1% of specialty Arabica beans. Additionally, we source our coffee from some of the top-quality producers globally, like Ethiopia, Honduras, Colombia and Nicaragua.
Not only do we stay tuned to what our customers are consuming, but we also keep up with our competitors and the industry itself.
Keeping Up With the Latest Trends
As with any business, it's essential to be conscious of what is occurring in the economic environment. If the past year and a half has taught us anything, it's that you never know what is just around the corner.
The pandemic has rocked every industry, attributed to changes like inflation rates and shipping delays. Our experienced team has managed to stay ahead of these by forecasting and planning accordingly.
We are strategic with the products we sell and how we present them to ensure our stores remain profitable. We highlight and swap out products as needed to provide our menu items that are always in demand.
Our team also works to introduce our guests to new menu items, facilitating education into our brews.
As for our Limited Time Offers, we choose them based on factors like current trends, best-sellers, competitor analysis and seasonality. Before rolling these LTOs out system-wide, we even test them at a handful of our corporate locations.
Remaining Health Conscious
Even before the COVID-19 pandemic, there was an upward trend in health-conscious consumers. People prioritize wellness now more than ever, and the flexibility we offer in our menu appeals to these guests.
In a time when so many are looking for dairy alternatives, we are proud to offer almond, coconut and soy milk as alternatives in any of our beverages.
One of the reasons we pay such close attention to where we source our coffee is because we keep health and wellness in mind. Our Farm to Cup experience not only speaks to our dedication as an environmentally-friendly franchise, but our Direct Trade partnerships also mean we know exactly where our coffee is coming from and how it is processed.
This eliminates the ambiguity that comes from ordering products blindly and having minimal involvement in the supply chain and manufacturing process.
Preparing for Continued Success
At PJ's Coffee, forward-minded thinking never stops. We hope to continuously improve our menu, flavor profiles and the franchise as a whole.
We are constantly striving for greater success for our franchise and franchisees alike– whether it's by staying ahead of inventory by ordering products in advance, maintaining consistent quality throughout our stores, carefully crafting each cup of joe or of course– serving it all with our good, old-fashioned southern hospitality.
Are you looking for a franchise dedicated to excellence, quality and success? Contact us today to learn more about franchise opportunities with PJ's Coffee.
Same-Store Sales Increase