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PJ’s Coffee Extends Southern Hospitality Through Its Menu

By: PJ's Coffee

Category:About PJ's Coffee

PJ’s Coffee will always go above and beyond to deliver a positive experience involving coffee. Known as a New Orleans-born coffeehouse with premium roasted coffee and authentic beignets, our menu truly has something for everyone.

It’s never simply about following the latest beverage trends. Instead, it’s about uniquely capturing the essence of PJ’s and sharing it with you. With 45 years of experience, PJ’s prides itself in knowing what our guests want and providing tried-and-true classics and innovative drinks to attract new visitors across all age groups and diet preferences.

All the Flavors

Given that flavor is the spice of life and coffee means everything to us, flavored coffee is the most natural pairing to exist. PJ’s is selective when crafting our flavored coffees — it strives to develop unique flavors reflective of the New Orleans experience and Southern hospitality. Seasonal flavors are offered year-round, including Southern Pecan and Southern Wedding Cake, which are long-time favorites:

  • Southern Pecan — Our best-selling flavored coffee, Southern Pecan is a medium roast that grabs attention from the first sip with a smooth and sweet flavor. This medium-bodied coffee gets your day started — or invigorates your afternoon — with a balanced, medium body and rich, buttery pecan notes.
  • Southern Wedding Cake — You can have cake and drink it, too! PJ's proudly welcomes back our immensely popular Southern Wedding Cake-flavored coffee. This seasonal coffee boasts a flavor of smooth vanilla almond with a hint of white hazelnut creme.

PJ's Coffee provides unique varieties to sweeten every cup with no added calories or sugar. Our tried-and-true options, like Hazelnut and French Vanilla coffee beans, to PJ's signature flavors, like Carnival Blend or Salted Caramel, are sure hits you won't find anywhere else. Whether you're celebrating Mardi Gras with the sweet cinnamon notes of our King Cake Coffee or extending Southern hospitality with our smooth Southern Pecan coffee, you'll find the same attention to superior selection and small-batch roasting as in our single-origin coffee beans, all dressed up in fancily flavored finery.

Wellness with PJ’s Eat Fit

One of the most significant trends in healthful eating emphasizes that nourishing the body goes beyond just counting macros and calories. Wellness takes into consideration food and drinks that make the body and mind feel good overall, and many of PJ’s items are fit to cater to what guests want.

PJ’s “Eat Fit” means no added sugar for coffee and tea beverages, less than one teaspoon of added sugar in smoothies and blended coffee drinks, and fat-free milk in place of 2% or whole. For over 35 years, our hot coffees, PJ’s Original Cold Brew™, iced and hot teas, low-fat lattes and sugar-free syrup options have provided our guests with various ways to get natural energy boosts and avoid a sugar crash.

For a healthful twist to one of our signature frozen and blended drinks, the Protein Velvet Ice is a delicious velvety-smooth concoction made from our homemade, ultra-low-calorie PJ's Original Cold Brew concentrate, fat-free milk, and protein concentrate that’s perfect for the mover-and-shaker lifestyle that many of our customers embody and enjoy. To find out how to make many of your favorite PJ’s items meet the “Eat Fit” standards, our website will note how to order them.

PJ’s Eats and Drinks

With a diverse menu from beverages to food, there’s no room for any guest to get bored at PJ’s Coffee. Customers of different age groups also have varying preferences: younger consumers typically prefer frozen or blended drinks, older ones prefer drip coffee and espresso, and those in the middle straddle both options. PJ’s continuously provides a solution for each preference, including the following options:

  • Granita — A cold crystalline, frozen coffee beverage that’s smooth in texture, flavorful, and contains more espresso than our Velvet Ice.
  • Original Cold BrewTM Iced Coffee — A full-bodied, deliciously pure coffee that’s 67 percent less acidic than hot-brewed coffee. This iconic beverage kicked off PJ’s journey into crafting and serving cold drinks in the 1980s.

Although PJ’s is proud to offer hot and pillowy beignets that are fantastic with a classic Café au Lait at any time of the day, we also take pride in a wide selection of other items like our protein-packed Egg Bites that come in two options:

  • Bacon and Three Cheese: Farm Fresh Eggs mixed with bacon, butter and a flavorful combination of Cottage, Monterey Jack and Cheddar cheeses.
  • Veggie & Cheese: Farm Fresh Egg Whites with butter and a delicious combination of Cottage, Monterey Jack, and Gouda cheeses.

With an array of sweet and savory pastries, freshly toasted breakfast and lunch sandwiches, and Grab & Go items, the options are practically endless every time you order at PJ’s.

Southern Hospitality at PJ’s

At every PJ’s Coffee location, you’ll find a welcoming and family-friendly environment. We firmly believe that great coffee and food will always bring people together, which is why we strive to earn the trust and support of our guests with every visit. From our innovative and diverse menu to the franchisees and employees that help create a unique and quality experience at all locations, each element works together and contributes to the overall PJ’s Coffee of New Orleans brand.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
  • FBR top franchises 2022
Invest in the Best
  • FranServe 2024 Fran-Tastic Brand
  • Entrepreneur 2024 Franchise 500 Ranked
  • Entrepreneur Franchise 500 2023 Top Franchise for Veterans
  • Franchise Times Top 400
  • Entrepreneur 2023 Franchise 500 Top Brand for Multi-Unit Owners
  • Franchise Business Review 2023 Top Franchise Satisfaction Award
  • Entrepreneur 2023 Franchise 500
  • Entrepreneur 2022 Top Franchises for Veterans
  • Franchise 500 Top Food Franchise 2022
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • How PJ’s Coffee Is Driving Success Read More
  • A Heart for Heroes: Honoring Veterans with Franchise Ownership Opportunities, Remembering Fallen Service Members Read More
  • PJ’s Coffee Designs New Training Facility for Growth Efficiency Read More
View All Posts
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