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PJ’s Brewing Growth in Texas, Florida and More

By: PJ's Coffee

Category:PJ's Coffee Growth

With coffee as the second most consumed beverage in the world and the source of 75% of America’s caffeine intake, we take our craftsmanship seriously at PJ’s Coffee. For us, coffee has a soul and gives us the inspiration to get through busy days and long nights. It is the second largest traded commodity in the world and a $100 billion industry that’s continuously growing, and PJ’s is proud to be part of it.

Market Growth and Development

From our humble beginnings as a coffeehouse in New Orleans in 1978, PJ’s now has over 170 operating locations, with more than 120 currently in development. In 2023, we have already opened 13 locations and anticipate 20 more in new and existing markets by the end of the year.

Most of our recent growth stems from our neighboring state, Texas, and our shared love for hospitality only strengthens us. The Lone Star State is home to the second-highest number of PJ’s locations after Louisiana, with that growth beginning in mid-2018 with two traditional locations in the Houston market — Cypress and Pearland. Currently, we have 21 locations up and running across Dallas-Fort Worth, San Antonio and others, with plans to open more. With over 80 licenses committed to Texas, many of which are part of multi-unit development agreements, we anticipate 8-10 additional openings between now and the end of the year.

Florida is expected to be PJ’s next largest state for future growth, with over 30 licenses awarded in the following markets: Orlando, Tampa, Pensacola, Panama City, West Palm Beach, Destin, Jacksonville, Naples and Largo.

PJ’s has 170 operating locations, with 111 of them being traditional. The top 25% of our franchised units with a drive-thru averaged $1,034,105 in net sales* in 2022, while PJ’s experienced a 14.3% same-store sales increase systemwide compared to the previous year.

Of all the traditional locations, 43% are women-owned franchises, while individuals from various racial and ethnic backgrounds own 26%. PJ’s has awarded over 60 licenses in the past year and a half, and 62% were granted to diverse franchise owners — many in various development stages as we seek to expand throughout the United States and international markets.

PJ’s Difference in the Coffee Industry

Ultimately, we are driven by a passion for local roasting, single-origin coffees, hospitality, experience and our New Orleans roots. Although proud to use the top 1% of Arabica beans for our fresh gourmet roasts, PJ’s main distinction among coffee franchises invokes a distinctly New Orleans feeling of strolling the Mississippi River and sounds of light jazz echoing somewhere beyond Bourbon Street — beignets. The hot and pillowy fried French pastry dusted with powdery confectioners’ sugar has been a significant factor in generating sales at all locations that serve them, and its popularity shows no signs of decreasing anytime soon.

And, of course, our heart and soul lie within the community. While we strive to deliver the same quality New Orleans-inspired environment to all locations, PJ’s also leads the industry in sourcing methods by supporting sustainability from farm to cup. Coffee farms are the economic livelihood of over 25 million people in the world — and our farming partnerships from Honduras to Nicaragua to Brazil and beyond support farming families by enhancing their community infrastructure, cultivating strong educational programs and providing everyday essentials for an improved quality of life.

*Reference Item 19 in our Franchise Disclosure Document dated April 10, 2023.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

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Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • Understanding the PJ’s Coffee Franchise Disclosure Document (FDD) Read More
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  • How Much Does it Cost to Open a Coffee Shop? Read More
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