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Why PJ’s Coffee Franchise Will Never Go Out of Style

By: PJ's Coffee
Category:PJ's Coffee Growth

We may be living in economic uncertainty, but for a brand like ours, that has been around for more than 40 years, it’s nothing we can’t handle.

It doesn’t hurt that coffee is one of the most popular beverages worldwide, but PJ’s Coffee strategy for thriving, even during chaos, doesn’t rely solely on the demand for coffee. We achieved a 18.8% same-store sales increase in 2021 over 2020, in addition to countless awards and accolades, including a title as #280 on Entrepreneur Magazine’s 2022 Franchise 500 List. After the spectacular year we had in 2021, 2022 is shaping up to be an even better year for our franchise partners.

Seating area inside of a PJ's Coffee Franchise location

Our Brand Has Always Been Forward-Thinking

While some brands might stumble at hardship, PJ’s Coffee has approached global events such as the pandemic as a jumping-off point for change and improvement for our coffee shop franchise. While we’d already been meeting our guests’ need for quick and convenient service, we multiplied our efforts to streamline. As the need for limited contact increased, we developed a drive-thru-only location since drive-thru remains popular across the nation.

Furthermore, sustainability has continued to be a pressing issue for guests, who are more educated than ever on the processes from farm to coffee cup. For years now, we’ve partnered with farms in Nicaragua and Honduras to ensure that the coffee we serve at every location is fair trade and meets our high standards for flavor. When 60% of customers today seriously consider a product’s sustainability before purchasing, it’s become an imperative element of any competitive business. Luckily for PJ’s Coffee franchisees, we’ve had numerous environmental certifications for years.

The Changes We’ve Made Reap a Major Profit for PJ’s Coffee Franchisees

For us, pushing forward has always been crucial, especially when other brands try to play it safe. In fact, each addition to PJ’s Coffee franchise that we’ve made since the start of 2020 has defined much of our success over the past two years.

We made one of the most exciting changes at the height of the pandemic in partnership with Tyra Harris, a franchisee based in Prince George’s County, MD. She was excited to be the first to debut our new pastry, the beignet, but we couldn’t anticipate her guests' instantaneous outpouring of enthusiasm. That first day, she sold out what we estimated to be a month’s supply. Since then, beignets have become a popular staple of our menu.

From Rookies to Award Winners

A crucial component to our success through thick and thin has been our dedication to providing top-notch support to all of our franchisees so that no matter their experience level, we’re giving them all the tools they need to succeed. After all, we’re partners in business, and to PJ’s Coffee, that also means you’re part of the family.

Bobby and Kristy Mounts stand side by side, holding their PJ's Coffee Rookie of the Year and Community Involvement awards for 2021.

Kristy and Bobby Mounts are two of our most successful PJ’s Coffee franchise owners. However, before PJ’s, Bobby’s professional experience came from his career as a police officer, not the food service industry. After he retired, he wanted to own his own business and the stars aligned when he won our Veteran Franchise License Giveaway in 2020. A year later (and a year deep into the pandemic), he won our 2021 Rookie Franchise of the Year Award. Bobby Mounts is an excellent example of how PJ’s Coffee’s franchise support makes all the difference for our franchisees.

PJ’s Coffee Franchisees Stay Ahead of Trends

PJ’s Coffee has been setting trends all this time, no matter what else is going on in the world, because we’re more interested in what’s next than holding onto old news. Together with our franchisees, we’ve surpassed many of our goals during the most challenging times in recent years, and we suspect we have many more to achieve side by side.

Have you been looking for the ideal business to invest in, no matter the economic climate? Contact us today to learn more about opening a PJ’s Coffee franchise in your area!

  • $910,706*

    Average Unit
    Volume (AUV)

  • 18.8%

    Same-Store Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
  • FBR top franchises 2022
Invest in the Best
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 1,200sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $406,000- $1,024,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $191,875 - $486,500
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • High Profitability & Flexibility Attracted this Multi-Unit Owner to PJ’s Coffee Read More
  • Why PJ’s Coffee Franchise Will Never Go Out of Style Read More
  • PJ’s Coffee Multi-Unit owners continue to expand in the South Texas area Read More
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