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Boosting Returns and Elevating Metrics: How Franchisees Can Take Advantage of PJ’s Support Systems

By: PJ's Coffee

Category:About PJ's Coffee

PJ's Coffee interior store with customers

The coffee business is known for its widespread appeal and growth opportunities. By now, you’re likely well aware of the numerous advantages of this industry, and you feel empowered to achieve success. Armed with the knowledge to make informed decisions, you recognize the importance of focusing on key performance indicators (KPIs). Metrics like cost of goods sold, labor percentages, top-line sales, drive-thru performance and customer loyalty form the foundation for measuring success — however, number-crunching isn’t enough. Instead, maximizing these metrics calls for strong support systems to translate KPIs into actionable improvements. That’s where PJ’s Coffee becomes your ideal partner for success.

We offer a comprehensive support system to empower franchisees and provide multiple training and consulting opportunities to build a solid foundation. Here’s a breakdown of PJ’s critical support networks and how they can help you make meaningful strides across essential metrics.

Marketing Support - Driving Sales and Enhancing Customer Loyalty

Sales growth and customer loyalty are vital metrics that shape your business’s overall performance. Our dedicated marketing support is designed to elevate both. The corporate team delivers on marketing essentials, providing franchisees with robust digital content, seasonal promotions and targeted advertising materials to attract new customers and foster repeat visits. This turnkey marketing support helps franchisees stay competitive in today’s fast-paced digital landscape so you can focus on building lasting relationships with your community — an essential factor in customer retention and a core value at PJ’s Coffee.

Training Programs - Improving Labor Efficiency and Operations

Labor efficiency goes beyond staffing. For our franchise owners, it’s about empowering employees to perform at their best. Our two-part training program ensures that you and your team are well-equipped to optimize operations from day one. Starting with an immersive week at the PJ’s Coffee Training Facility in Mandeville, Louisiana, franchisees and operators gain hands-on management skills. The training then extends to in-store sessions with members of our operations team to help prepare your team members ahead of time to provide exceptional service. This approach is built to reduce training time, improve labor productivity and standardize high-quality service so that labor costs stay lean and effective.

PJ's staff brewing coffee

Continued Consulting - Enhancing Cost Management and Financial Health

Cost of goods sold and financial health are crucial metrics for any franchise, and our team provides consulting services that offer targeted insights to help you stay on track. Regular check-ins with one of our Operations Consultants deliver practical, behind-the-counter advice to streamline day-to-day operations while one of our Franchise Business Coaches (FBC) provides support with your financial metrics, analyzing performance trends and costs. This dual-consulting approach ensures franchisees have the tools to succeed.

Real Estate Assistance - Maximizing Potential Through Strategic Site Selection

Top-line sales are partly driven by one of the most critical decisions for any franchisee: location. Our expert real estate team, in partnership with a national brokerage firm, assists franchisees in selecting optimal sites that maximize customer access and sales potential. From signing a license agreement to site selection, PJ’s provides professional guidance every step of the process, allowing you to feel confident that your store’s location aligns with your revenue goals.

Ready to create something meaningful in your community with PJ’s Coffee? Download the PJ’s Coffee Franchise Brochure to learn more about how you can build a thriving, purpose-driven business supported by our proven model, dedicated support and comprehensive resources.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
  • FBR top franchises 2022
Invest in the Best
  • Top Brand For Multi-Unit Owners 2024 Entrepreneur
  • FranServe 2024 Fran-Tastic Brand
  • Entrepreneur 2024 Franchise 500 Ranked
  • Entrepreneur Franchise 500 2023 Top Franchise for Veterans
  • Franchise Times Top 400
  • Entrepreneur 2023 Franchise 500 Top Brand for Multi-Unit Owners
  • Franchise Business Review 2023 Top Franchise Satisfaction Award
  • Entrepreneur 2023 Franchise 500
  • Entrepreneur 2022 Top Franchises for Veterans
  • Franchise 500 Top Food Franchise 2022
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

View Map
Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • PJ’s Coffee Set to Expand in Atlanta: Why This Market Is a Game-Changer View Blog
  • Boosting Returns and Elevating Metrics: How Franchisees Can Take Advantage of PJ’s Support Systems View Blog
  • PJ’s Coffee Franchise FAQ: What You Need to Know View Blog
View All Posts
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