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A Year of Great Achievements at PJ's Coffee

By: PJ's Coffee

Category:PJ's Coffee Growth

Do you want to join a franchise brand that’s constantly growing? Contact us today to learn more about owning a PJ’s Coffee franchise!

2023 has already been off to a great start, with plenty of exciting developments underway. However, we wanted to take a moment to reflect on some of the most inspiring events at PJ’s Coffee throughout 2022. Last year was a tremendous success for us: we earned industry recognition and accolades, saw an increase in sales for our wildly popular menu item, and found a new way to connect to and support our community. These achievements have laid the bedrock for an excellent 2023 and beyond for our brand and franchise partners.

PJ’s Coffee Dominates the Franchise Rankings

PJ’s Coffee franchise has always gone the extra mile to support veterans interested in opening a coffee shop franchise within our system. Entrepreneur Magazine agreed: they ranked PJ’s Coffee on this year’s Top Franchises for Veterans List, and we couldn’t be prouder of such a distinction. In addition to this honor, PJ’s Coffee was ranked on Entrepreneur Top 500, Entrepreneur Top Food Franchise, Franchise Business Review Top Franchise and Fast Casual Top 100 Movers & Shakers.

On the heels of great recognition from several notable publications, PJ’s Coffee is ready to exceed milestones even further in 2023.

Our Unit-Level Economics Boosting Pastry

The singularity of beignets can’t be beaten. No other major coffee shop franchise in the market sells beignets, which has made a difference at PJ’s Coffee locations all over the country as we continue to roll out the popular pastry.

Across the country, our stores have achieved great success through the beignet program. In fact, our Bowie, MD location, owned and operated by Mike and Tyra Harris, generated 30% of total sales in 2022 via beignets. And within the first full month operating in O’Fallon, MO, franchise owners John and Jennifer Whitehead attributed 25% of sales to beignets.

PJ’s on High School Campuses

PJ’s Coffee has had non-traditional locations for years, but our program with high school campuses has seen incredible success and growth. In January 2020, the first high school campus location opened at Walker High School in Baton Rouge, Louisiana. It has been an excellent avenue to connect with our community and provide young people with a unique opportunity to gain valuable work experience. Walker High principal, Jason St. Pierre, sought a partnership with PJ’s Coffee, specifically since we are known for our second-to-none community support initiatives and customer service.

Since 2020, we have expanded this program and opened several more PJ’s Coffee locations on high school campuses. These include St Paul’s School in Covington, LA, St. Scholastica Academy in Covington, LA, and soon to open at St. Helena High School in Greensburg, LA.

Franchise Development Manager Tori Bermond explains that bringing a coffee chain to a high school is not about hooking new caffeine addicts in a captive environment. It’s an amenity, for sure, but it’s also a real functioning business that students can learn from the inside out. “It’s a way for them to really incorporate the education piece with the service piece," said Tori.

Community has been a crucial component of PJ’s Coffee franchise, since before we were even a franchise. In fact, we’ve awarded many of our franchisees over the years for their community service, and we continue to do so every year at our annual conference.

2022 Annual PJ’s Coffee Franchise Conference

We topped off 2022 with our conference, which we hold every year as a celebration of everything we accomplished—and in 2022, we had a lot to celebrate! We awarded Dalton and Harry Dodich, with Franchisee of the Year, for their hard work and success since they first opened in 2019. We also cast the spotlight on Mark and Parker Sheets for their tremendous performance in just a year with our Rookie of the Year award, Amanda Bennett for giving back to her community so selflessly with our Community Involvement award, and so many more. This event was the perfect capstone to an already terrific year of growth.

In 2022, PJ’s Coffee awarded 53 franchises representing 67 licenses. We had a total of 23 new store openings throughout Louisiana, Missouri, Texas, Alabama, Kentucky, Colorado, Maryland, and South Carolina. In 2023, we are on track to outshine this number and continue onwards our growth.

Want to find out what PJ’s Coffee has in store for 2023? Contact us today to learn more about our franchising opportunities!

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
  • FBR top franchises 2022
Invest in the Best
  • FranServe 2024 Fran-Tastic Brand
  • Entrepreneur 2024 Franchise 500 Ranked
  • Entrepreneur Franchise 500 2023 Top Franchise for Veterans
  • Franchise Times Top 400
  • Entrepreneur 2023 Franchise 500 Top Brand for Multi-Unit Owners
  • Franchise Business Review 2023 Top Franchise Satisfaction Award
  • Entrepreneur 2023 Franchise 500
  • Entrepreneur 2022 Top Franchises for Veterans
  • Franchise 500 Top Food Franchise 2022
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • How PJ’s Coffee Is Driving Success Read More
  • A Heart for Heroes: Honoring Veterans with Franchise Ownership Opportunities, Remembering Fallen Service Members Read More
  • PJ’s Coffee Designs New Training Facility for Growth Efficiency Read More
View All Posts
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