Open Accessibility Menu

PJ’s Coffee Shares A Taste of New Orleans With Coffee 101 and Tasting On The Road

By: PJ's Coffee

Category:About PJ's Coffee

PJ's Coffee is a renowned and beloved brand that continuously prioritizes three essential values in its business approach: providing delicious coffee, promoting sustainable practices and cultivating a strong sense of community through southern hospitality. An integral part of the New Orleans coffee scene and beyond, we strive to give guests a unique and meaningful coffee experience, including Roastmaster Felton Jones’ own twist on cupping events.

What is Cupping?

Coffee cupping is a sacred ritual akin to wine tasting and a great way to build your palate while observing the vast amount of nuance coffee holds. However, you likely won’t find other brands that bring their roastmaster into town to educate guests on coffee quality as we do. PJ's Coffee locations across the country are welcoming Mr. Jones into their location so he can explain the history of the coffeehouse and conduct an educational cupping event for all attendees.

“I wanted to give an insight into what goes on behind the scenes in the coffee industry, the taste of New Orleans that we’re all about, and build a greater connection with the communities we serve,” said Mr. Jones. “By teaching them to be smarter coffee drinkers, they can hold us and others to a high standard.”

This sensory evaluation process is a globally standardized method used to assess the flavor, aroma and quality of coffee beans from different regions and roasting profiles. This ensures that a roast tastes as great as it can be and involves using a specialized cupping spoon, a set of cups and hot water to steep coffee grounds.

Cuppers evaluate the coffee based on a set of criteria — aroma, flavor, acidity, body, and aftertaste — to identify the unique characteristics of different coffee beans and roasting profiles. The flavor and aroma depend on many factors, including the region where the beans were grown, the altitude, the soil conditions, and the roasting profile used. By cupping different coffees, professionals can gain a deeper understanding of each one and create blends that highlight the best qualities of each bean.

PJ’s Coffee 101 and Tasting Experience

Since 1978, PJ's Coffee has been roasting small batches of 100% specialty Arabica coffee in the heart of The Big Easy. From our portfolio of direct trade coffees to New Orleans-inspired flavors like Southern Pecan and King Cake, Roastmaster Jones has meticulously crafted a portfolio of coffee blocks from the world-famous French Quarter.

A fresh cup of PJ's Coffee is more than just a brew. And while the Specialty Coffee Association states cuppings should be silent, Mr. Jones ensures his events are as interactive and entertaining as possible. This year is his first time on the road to present this unique activity outside New Orleans and educate on coffee and PJ’s superior roast techniques.

In addition to a presentation about coffee origins, guests can receive his advice, ask questions, sample different roasts and blends from PJ's Coffee, and go home with a new perspective and a surprise gift. It’s a phenomenal opportunity to learn more about the coffee you love from the man responsible for the great, small-batch taste and help guests discover their preferences to make their best cup of coffee.

“We’ve received great feedback from our Texas franchisees about the cupping events authentically connecting with our guests,” said Mr. Jones, who achieved roastmaster status in 2003. “Phyllis Jordan may have started PJ’s Coffee, but each franchisee represents her. We’re looking forward to going nationwide to help build meaningful experiences.”

Mr. Jones has visited developing areas in markets such as Houston, Dallas-Fort Worth, San Antonio and McAllen, with plans to make more stops throughout the year.

  • $1,042,644*

    Average Unit
    Volume (AUV)

  • 19.8%

    4-year Same-Store

    Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
  • FBR top franchises 2022
Invest in the Best
  • FranServe 2024 Fran-Tastic Brand
  • Entrepreneur 2024 Franchise 500 Ranked
  • Entrepreneur Franchise 500 2023 Top Franchise for Veterans
  • Franchise Times Top 400
  • Entrepreneur 2023 Franchise 500 Top Brand for Multi-Unit Owners
  • Franchise Business Review 2023 Top Franchise Satisfaction Award
  • Entrepreneur 2023 Franchise 500
  • Entrepreneur 2022 Top Franchises for Veterans
  • Franchise 500 Top Food Franchise 2022
  • FBR top franchises 2022
  • Entrepreneur Franchise 500 Franked 2022
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

View Map
Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 650sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $459,000- $1,152,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $228,000 - $511,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • PJ’s Coffee Designs New Training Facility for Growth Efficiency Read More
  • Why PJ’s Coffee is Breaking Ground in North Carolina for Franchise Expansion Read More
  • Honoring Phyllis Jordan Through National Cold Brew Day Read More
View All Posts
Become a PJ's Coffee Franchise Owner!
  • Please enter your first name.
  • Please enter your last name.
  • This isn't a valid phone number.
    Please enter your phone number.
  • Please enter your city.
  • Please make a selection.
  • Please enter your zip code.
  • Please make a selection.
  • Please make a selection.
*indicates required fields
View Privacy Policy