Fresh-Brewed Franchise Growth: Expanding PJ’s Coffee Beyond the Traditional Café

For entrepreneurs looking to bring the rich flavors and warm hospitality of PJ’s Coffee to new communities, the opportunities go far beyond the traditional streetside café. While our cozy, inviting coffee shop franchise continues to thrive with guests who want delicious coffee paired with that Southern hospitality that has become a hallmark of the PJ’s café experience, our franchise model is designed for flexibility, offering franchisees diverse ways to grow in high-traffic locations, both traditional streetside and non-traditional footprints.

Expanding Beyond the Corner Café

PJ’s Coffee has built its reputation on authentic New Orleans coffee culture, small-batch roasting, and Southern hospitality. But today’s consumers seek their coffee in more places than ever before—whether they need a coffee fix before their flight at the airport, studying in a university library and more. We’ve strategically expanded our franchise footprint beyond traditional café spaces to meet these changing needs.

Franchisees have the opportunity to open PJ’s Coffee in in-line and end-cap locations, bringing the same premium coffee and welcoming service to shopping centers and mixed-use developments. These spaces provide high visibility and easy accessibility, helping franchisees capture the on-the-go consumers while offering a familiar neighborhood café experience that our guests know and love.

Beyond in-line and end-cap builds PJ’s Coffee is thriving in a range of non-traditional locations, including:

• Airports – Travelers crave quality coffee on the go, and PJ’s offers a premium, convenient experience that stands out in bustling airport terminals.
• Universities & College Campuses – With a strong model for educational institutions, PJ’s fuels students and faculty with high-quality brews that keep them going through long study sessions and busy schedules.
• Retail and Mall Spaces – PJ’s Coffee can serve as a destination for shoppers who need a boost during their shopping trip or on an errand run.
• Hospitals & Medical Centers – Healthcare professionals and visitors alike appreciate a comforting, reliable coffee option within hospital campuses.

These alternative locations allow franchisees to tap into built-in customer bases and maximize earning potential without relying solely on traditional café foot traffic. In both traditional and non-traditional environments, PJ’s provides comprehensive support, including site evaluation, lease procurement, design & construction to help franchisees get to opening day with their locations.

The Right Fit for Growth-Minded Franchisees

At PJ’s Coffee, we support franchisees with a flexible business model that adapts to various real estate footprints. Whether you’re opening a cozy café in a neighborhood shopping center or launching a high-volume location in a mall like our Canal Place location, our comprehensive training, operational support, and proven franchise system set you up for growth in the coffee franchising space.

By expanding into traditional and non-traditional locations, PJ’s Coffee franchisees can bring the beloved flavors of New Orleans to even more guests—meeting them where they work, travel, and gather. If you’re ready to explore franchise opportunities with the café format that fits your needs best, let’s start brewing growth together.