Veteran Incentive Offers

We salute your service and want to thank you!

Two Incredible Offers

One Lucky Military Veteran Will Win A Free Franchise License And Become The Next PJ's Coffee Franchisee

Every Military Veteran Will Receive 20% Off The Franchise Fee

Do you love coffee? Are you a passionate and motivated veteran looking to start a rewarding new career path? This is the perfect time. We are looking for entrepreneurs to join our winning team. In order to apply for consideration, you must:

  1. 1. Fill out the form on this page to receive a Franchise Brochure

  2. 2. Submit a (1) minute video about how your military experience will make you a hard-charging PJ's franchisee

Deadline is January 31, 2020. The winner will be announced in February 2020. If you have any questions, feel free to call us at (855) 910-9504 during business hours.

*All applicants must prove their military service

Enter To Win!

  • Please enter your first name.
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  • Please select branch of military.
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Submit your information first before uploading your video

$100,000 In Liquid Assets & $350,000 Net Worth Required

Previous Veteran Incentive Winners!


2019 Winner- Bobby and Kristy Mounts

Bobby Mounts served in the Marine Corps from 2002 to 2008 as an infantry rifleman and eventually became a Sergeant. During his service, he was deployed in Iraq in 2004. After serving, Bobby began working as a police officer for the Monroe Police Department and the West Monroe Police Department for the last nine years. Mounts was looking for his next adventure in pursuit of entrepreneurship and came across the PJ’s Coffee franchise license giveaway. He saw it as the perfect opportunity to engage with the brand and open his own PJ’s. Bobby and his wife, Kristy they have two children and reside in Ruston, LA where they will open their PJ's Coffee location.


​​​​2018 Winner- Jeff and Lauren Hateley

Jeff Hateley was chosen for his diverse military and professional background and infectious can-do attitude, Hateley served in the Marine Corps from 2001 to 2006 and specialized in Tactical Data Networks. During his service, he was deployed in Iraq and Japan and took on the role of a Primary Marksmanship Instructor. After serving, Hateley went on to receive his Bachelor’s from California State University Fullerton. He earned his Master's in Finance is a CPA and currently serves as a Controller for a technology company. He is married to his wife, Lauren, and they currently reside in Rock Hill, SC where they will open their PJ's location.

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