If you’re looking to open a coffee shop, crafting a popular product won’t be your biggest concern. Instead, investing in a coffee franchise is all about aligning with a brand that brings something deeper to the table, so you can stand out in a competitive market. A PJ’s Coffee franchise offers a unique blend of Southern hospitality, rich New Orleans coffee culture, and a flexible model designed for scalability. From experienced operators to first-time franchisees, this is your chance to invest in a business with strong roots, passionate leadership, and real potential for expansion.
Rooted in New Orleans, Ready for Growth
In the world of franchising, the best investments go beyond strong unit economics—they also offer connection, passion, and the chance to build something lasting. That’s exactly what PJ’s Coffee has brought to the table since our founding in 1978. With our roots in Southern hospitality, we blend our heritage into our plans for the future by sticking to the passion for coffee that first made PJ’s a New Orleans sensation. For franchisees who want to invest in a concept with soul and staying power, PJ’s offers an opportunity to align your business goals with your values.
Our founder, Phyllis Jordan, built PJ’s Coffee on her own love of coffee—in fact, she served as the first female president of the Specialty Coffee Association. Since Jordan started franchising the brand in 1989, PJ’s Coffee has grown from a local favorite into a nationally recognized name without ever losing sight of what makes it special. Our history is a key differentiator. That local authenticity creates a built-in story for our franchisees to share, a brand narrative that resonates with guests, and a platform for building strong, community-driven businesses— all of which set the perfect scene for your success.
A Coffee Shop Franchise Designed for Scaling
For many PJ’s Coffee franchisees, opening their first location is just the beginning. Our model is designed with scalability in mind, so multi-unit ownership is a natural next step for franchisees who are seeking exciting new growth opportunities. Whether you're a seasoned operator looking to diversify or a first-time franchisee planning for the future, opening multiple PJ’s Coffee franchises is a great way to strengthen your portfolio in a growing segment.
PJ’s Coffee franchisees are well-positioned to increase their earning potential by developing additional units. Shared resources like general management, marketing, and administrative support can be streamlined across locations, reducing overhead and increasing operational efficiency. Expansion is also cost-effective, with our discounted franchise fees for additional units—$40,000 for your first location, and just $15,000 for each new license. And with flexible formats available to adapt to different markets, from cozy cafés to drive-thru locations, you’ll have the freedom to grow in ways that fit your vision.
Specialty Coffee, Everyday Simplicity
At PJ’s Coffee franchise, we combine the consistency of a proven business model with the quality that passionate prospective coffee shop owners crave. Our small-batch roasting process is led by Chief Roastmaster Felton Jones, who brings over 30 years of experience to the table—and a deep commitment to sourcing only the highest quality beans. Through partnerships with farms around the world, we ensure transparency, sustainability, and flavor that keeps guests coming back. For franchisees, that means investing in a concept with a built-in leadership team dedicated to doing things the right way—which often makes all the difference.
No matter what you care about most as a franchisee—whether it’s a strong concept, scalability and adaptability, or franchisee support—PJ’s Coffee is a coffee shop franchise that can create the perfect blend to meet those needs. If you’re ready to make a meaningful investment with PJ’s, fill out our inquiry form today!
