Open Accessibility Menu
Hide

What Were the Top Specialty Coffee Trends for Consumers in 2021?

By: PJ's Coffee
Category:Coffee Industry News and Trends

A basic cup of coffee is far from what consumers want these days.

The National Coffee Association and Specialty Coffee Association have recently teamed up to release a report outlining the specialty coffee trends from last year. According to research, despite being stuck home for the last year, 39% of American specialty coffee drinkers don't enjoy making drinks at home because they don't feel it tastes the same, leading them to head to their favorite coffee shops for their daily fix.

Along with specialty coffee drinks, franchisees can anticipate several consumer demands in the new year, and PJ's Coffee is uniquely suited to meet these demands throughout 2022 and beyond. Here's a look at some of this year's top specialty coffee trends:

Limited Time Offers

Listening to the needs of consumers and keeping menus fresh and exciting with new items is an essential part of the coffee industry.

Keeping up with the latest trends and meeting the demands of coffee consumers is something we're known for at PJ's Coffee. With the increased desire for specialty drinks, we've developed an LTO menu unique to our brand. More than half of all coffee consumption in the United States includes specialty beverages like espresso, cappuccino, iced/cold coffee and lattes at premium prices. While following the traditional trends and seasons, we put a unique twist on each of our specialty drink offers, ensuring that we're releasing them at the perfect time.

From specialty espresso drinks to seasonal favorites, we've got a drink for everyone. Not to mention, all our specialty drinks and LTOs can be made with non-dairy milk alternatives. With a rise in plant-based foods, our coffee franchise has listened to consumers and now serves almond, oat, soy and coconut milk alternatives. Providing customers with what they're looking for and creating options makes the specialty drinks more desirable and consumer-friendly.

PJ's Coffee Fall LTOs

Increased Demand for Tea Options

While consumers love specialty coffee, the increased demand for tea at favorite local coffee shops has been rising in the last year and is expected to be a significant trend in 2022. Consumer trends have shown that by midday, tea is most frequently ordered. Having a menu that offers coffee and tea products is enticing to consumers since there are more options. At PJ'S Coffee, we offer a few different tea options, including specialty items. The Green Tea Mojito Tea Mixer and Green Tea Velvet Ice are unique to PJ's brand.

Drive-Thru Options

Coffee consumers often seek out the most convenient way to get their daily fix, and it's no secret that American coffee drinkers usually prefer the drive-thru option. During the last year, the value of drive-thrus spiked amongst consumers. The drive-thru became one of the safest options to follow social distancing guidelines and still allowed consumers to grab their favorite drink without ever having to leave their cars.

At PJ's Coffee, we have 55 drive-thru locations, with more on the way. In addition to drive-thru options, online ordering has also increased the convenience of grabbing a coffee from PJ's. Meeting the needs of the "on the go consumer" is important in keeping up with the latest demands of the coffee industry.

Following the latest consumer trends creates gourmet coffee shops that consumers want to continue to return to. Ensuring we offer the best LTOs, specialty coffee drinks and increasing accessible ordering is important to our customers and franchisees alike. By continuing to strive for the latest and greatest, customers will be proud to continue to choose PJ's Coffee for years to come.

Interested in joining a coffee franchise that's ahead of the trends? Learn more about PJ's Coffee franchising opportunities by contacting us today! 

  • $839,513*

    Average Unit
    Volume (AUV)

  • 12.1%

    Same-Store Sales Increase

Invest in the Best
  • Direct Trade
  • Fair Trade
  • Rainforest Alliance
  • Kosher
  • Halal
  • USDA Organic
  • Top Food Franchises
  • Entrepreneur Franchise 500 Franked 2022
Invest in the Best
  • Franchise Business Review
  • Top Food Franchises
  • Fast Casual
  • Entrepreneur Franchise 500 Franked 2022
  • Entrepreneur Franchise 500 Ranked 2021
  • Vet Fran
  • SBAReady
  • International Franchise Association
  • National Restaurant Association
Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

View Map
Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 550sqft - 1,850sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $200,775 - $584,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $190,775 - $393,000
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • The biggest lesson I've learned with PJ's Coffee is that you're going to get out of it, what you put into it. Buying a franchise doesn't necessarily mean you're going to reach instant success. The more work you put into it, the more successful you'll be. - Aubry Miller
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
Featured Blogs
  • Why Coffee Franchises Have the Most Loyal Customers Read More
  • What Were the Top Specialty Coffee Trends for Consumers in 2021? Read More
  • How this Family-Owned and Operated Coffee Franchise Succeeds Read More
View All Posts
Become a PJ's Coffee Franchise Owner!
  • Please enter your first name.
  • Please enter your last name.
  • This isn't a valid phone number.
    Please enter your phone number.
  • Please enter your city.
  • Please make a selection.
  • Please enter your zip code.
*indicates required fields
View Privacy Policy
Brochure
Download