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Why Coffee Franchises Have the Most Loyal Customers

By: PJ's Coffee
Category:Coffee Industry News and Trends

Brand loyalty can be defined as a customer's dedication to a particular brand they've discovered that entirely meets their needs.

Every brand aims to gain a loyal following, but brand loyalty doesn't happen overnight and takes time to develop. Any given brand attracts devoted customers by creating an experience that solidifies positive memories and sentiments toward their chosen brand. Once a brand has established loyalty in just one customer, that loyal customer sticks with you through thick and thin.

It's fair to assume most U.S. coffee drinkers remain loyal to the coffee brand or shop they frequent the most. Coffee is a habit most partake in daily, so customers quickly understand what they want out of their coffee drink of choice and where to get it. The question that stands is: what keeps PJ's Coffee franchise customers returning consistently?

Fast, Easy & Efficient

While life can be more fast-paced for some, our mobile app is a convenient way to get customers in and out promptly. Aside from the mobile order option, which allows customers to customize their drinks and pay directly from their phone without waiting in line, the PJ's app gives customers access to exclusive offers all year round.

When signing up for the app, they'll receive a free PJ's Coffee beverage of their choice and get access to other deals and freebies throughout the year. The cherry on top for downloading the app is our reward perks, which gifts one star for every $0.75 spent. Once they earn 100 stars, they'll receive a free PJ's Coffee beverage!

A Family Brand

Despite the fact our coffee shop franchise has 135 locations operating nationally and internationally, we still operate as a family business—and each franchise and franchisee is a member of our family. It's important to our growth that we bring that sense of loyalty to the people that have made it possible for PJ's Coffee to enjoy the brand loyalty we experience today. With a long-standing tradition of involvement in the communities they serve, our franchisees, baristas, managers, corporate employees and families unite to support their communities and causes that are near and dear to their hearts. With this mentality, customers feel welcomed and loved when walking into one of our locations, which creates our loyal customer base.

Strong Brands Create Strong Bonds

In a 2020 study by the Ceuta Group, 80 percent of people who frequent coffee shops do so weekly, and 16 percent come back every day. In other words, people who find a coffee shop they like will come back for more. Gen Z and Millenials are the most likely to go to a brick and mortar coffee shop rather than make coffee at home, despite the impact of the pandemic.

With this customer retention, these brands can increase profits, costing a company less money to keep a loyal customer than attracting new ones. While frequent customers often return to a coffee chain for affordability, accessibility and convenience, consumers also like to see individuality in a market saturated with similar products.

At PJ's, each coffee shop franchise is individual to the franchisee(s) to make it feel more like home. Additionally, our menu is consistently changing with new and unique limited-time beverages, such as the Peppermint Bark Velvet Ice and Butter Rum Latte on our holiday menu–recipes that you can't find anywhere else!

Interested in becoming part of a coffee shop franchise that already has a loyal following of its own? Contact us today to learn more about PJ Coffee's brand loyalty and profitability.

  • $910,706*

    Average Unit
    Volume (AUV)

  • 18.8%

    Same-Store Sales Increase

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Learn More About Our Available Markets

Want to bring the PJ’s community to your community?
We have opportunities around the country.

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Investment Tiers
  • Traditional Model

    A larger scaled PJ's with a full service menu offering located within a strip mall or free-standing building likely featuring a drive-thru.

    • Size: 1,200sqft - 2,000sqft
    • Initial Franchise Fee: $35K
    • Initial Investment: $406,000- $1,024,000
  • Non-Traditional Model

    A smaller scaled PJ's possibly with a limited menu offering located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, Airports, Shopping Malls, Etc.

    • Size: 250sqft - 1,000sqft
    • Initial Franchise Fee: $25K
    • Initial Investment: $191,875 - $486,500
  • Multi-Unit Option Agreements

    PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee for the first PJ’s location is $35,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $10,000.

  • Master Franchise Agreements

    PJ's offers opportunities to International Franchisees to enter into a Master Franchise Agreement to develop multiple PJ's over a specified development schedule in a designated country or countries.

    • Initial Master Franchise Fee: $250k minimum (Varies depending on size of country or countries)
    • Total Investment: Varies depending on the number of PJ's developed
A Few More...
  • PJs has provided me with the flexibility to prioritize my day-to-day responsibilities. While demanding, the work/life balance I have been able to obtain while owning my locations is invaluable. PJ’s is a family-oriented brand and that is evident every day - we have great working, as well as personal, relationships with many folks at corporate. It truly is a family centered culture that I am excited to grow with! - Andrew Jones
  • We loved the products and the business model, and it all worked out so well. The ability to work with them is what sets them apart. They are very reasonable people and it’s a solid company. When we went to meet the team, everyone was super kind, and it was very apparent that they provide a ton of support to their franchisees. It’s important to feel like you can always reach out to somebody when needed. - Angela Harmon
  • I think if someone is looking for a franchise opportunity they should find something that fits their lifestyle. If you're a morning person, a coffee business might be good for you. I'm a morning person so waking up at 4 A.M. is fine, the whole 'wake up and smell the coffee' thing - that's me. - Anthony Satterlee
  • I decided to look into coffee and probably spent about 3 years doing the investigation. I decided on PJ's because the quality of the product is just head and shoulders above everybody else. - Tom Lewis
  • It's easy to be successful. You can become part of your community in a way you can't otherwise in a lot of other businesses. I would highly recommend it. - Polly Fisher
  • The best part of being a franchisee is the freedom. It gives you the opportunity to provide for your family, but also be a part of your family. It gives you time to play with your children or take a vacation, but still have a fantastic business. - Kelly Songy
  • I decided owning a PJ's Coffee shop was the way to go. From start to finish, corporate was there for me when I selected a location, ordered equipment and furniture. - Mateusz Dabrowski
  • I fell in love with PJs Coffee and the brand, years before I ever owned a location and now I own two! I wanted a business that, with the right staff, would be able to operate successfully without me having to be there all day every day. PJs coffee gives you that flexibility and freedom. I also love the family atmosphere that corporate provides and the camaraderie between franchisees is wonderful! You are in business for yourself, but not by yourself, and that is a great sense of comfort and security. I love this business!

    - Roxanne DeNicola
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