Coffee has become a staple of everyday life in various cultures across the globe. The versatility of coffee gives coffee shop owners endless ways to bring new life to an old tradition.
PJ’s Coffee franchisees benefit from this coffee culture. The demand for coffee is projected to continue to grow this year and turn profits for coffee shops and retailers.
History of Coffee
Coffee originally gained popularity in the 1500s. The drink spread to coffeehouses across the Arab world. Within 150 years, it took Europe by storm.
New Orleans, once the largest coffee port in the world, is a touchstone for coffee culture in the U.S. Originally introduced by the French, coffee has been a staple in the city since the nineteenth century. A rich culture has created a rich coffee. Residents prefer local brands like PJ’s Coffee and tend to drink their cups slowly to savor the taste.
Versatility of Occasion
Many see coffee as a part of their morning routines. However, there are plenty of opportunities to drink coffee and share a cup. In many cultures, coffee serves an important social role. For example, in Arab cultures, offering coffee to a guest is a sign of welcome, showing you care about their comfort. It’s more than a caffeine boost; it’s rooted in cultural norms.
Social conventions have also led to a rise in coffee consumption. As early as the 1920s, businessmen were using the coffee break to socialize and network. It created a space to meet new people and share ideas, and it still fosters those connections today.
Seasonal changes also call for a variety of drinks and flavors. From the rising popularity of cold brew in the summers to the popularity of seasonal drinks like the pumpkin spice flavor, coffee has managed to become an essential part of life throughout the year.
Versatility of Flavor
The adaptations of various cultures’ drink recipes have led coffee shops to expand their menus to include everything from Italian-style espresso to Asian tea blends. The globalization of coffee trends creates a diverse array of coffee drinks to offer and the inspiration to create new blends all the time.
Coffee is common at almost all occasions, times and seasons – which contributes to its high revenue potential for coffee shop owners.
Coffee is low in calories and offers certain health benefits. Studies have shown that black coffee can protect against Parkinson’s disease, type 2 diabetes and liver disease, and appears to improve cognitive function and decrease the risk of depression. It can also curb appetite and aid in weight loss.
Coffee fills various roles – social, cultural and health functions – make it a versatile drink. The endless possibilities for coffee explain this commodity’s consistently popularity. Coffee culture continues to grow and evolve, making it a sound investment and helping PJ’s franchisees meet the needs of guests.
If you’re interested in getting involved in a growing coffee franchise, download the PJ’s Coffee franchise brochure today.