About PJ's Coffee

Cultivating Guest Loyalty One Cup at a Time at PJ’s Coffee

For many brands – especially emerging ones – creating brand loyalty among consumers is one of the most difficult tasks. However, brand loyalty is incredibly important for coffee and other food brands, since guests tend to establish an emotional connection. PJ’s Coffee has been in business for 40 years and has helped thousands of guests […]

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About PJ's CoffeeCoffee Industry and TrendsCoffee Industry News and Trends

PJ’s Coffee Moves into 2018 with New Way of Brewing

Pour-over coffee is the latest trend in the industry, and chances are you’ve seen it popping up in local cafes – soon, even at your local PJ’s Coffee location. Here are a few reasons we love this method, and why we are excited to bring it to our guests in 2018:  Coffee Quality Despite similar […]

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About PJ's CoffeePJ's Coffee Franchisees

PJ’s Franchisee of the Year Shows That Passion Pays Off

Amanda Bennett is always on the go. This week, she’s running between her Hammond, Louisiana PJ’s Coffee location and the Mardi Gras parades where she performs with her friends in a dance crew. “It was super fun,” she said. “The energy was just crazy.” Since moving back to the New Orleans area in 2015 after […]

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PJ's Coffee Franchisees

How to Get Your Employees Excited About Your Coffee Brand

About 51 percent of the American workforce doesn’t feel engaged at work. Unmotivated employees resort to doing the bare minimum. This often leads to lost productivity and poor customer service. For PJ’s franchisees, this situation can spell disaster for your location. Your employees interact with customers on a daily basis and represent your brand. It’s […]

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About PJ's CoffeePJ's Coffee Commitment

How PJ’s Coffee Keeps its Business Green

Sustainability has long been a concern in the coffee industry. Even before green practices became a mainstream talking point, specialty coffee companies were discussing the environmental implications of their business models. Today, conscientious coffee vendors still strive to employ fairer practices and minimize their environmental impacts. At PJ’s Coffee, we care about the communities we […]

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Coffee Industry and Trends

Behind the PJ’s Coffee Bar: Developing Specialty Drinks

PJ’s Coffee works hard to bring new flavors to its menu, averaging new modifications or additions every few months. Specialty drinks refer to the espresso-based drinks, blends beyond the simple hot coffee, including lattes and frozen blends. “Specialty means something guests are unlikely to make at home,” Reid Nolte, Director of Marketing and Brand Strategy […]

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pjs coffee community outreach and local marketing
About PJ's CoffeePJ's Coffee Growth

Building Your Business through Local Marketing and Community Outreach

PJ’s Coffee has worked to bring New Orleans specialty coffee to new communities since 1978. Through franchising, PJ’s not only gives opportunities to new entrepreneurs, it also gives franchisees opportunities to give back. Since coffee plays such a large role in many communities, PJ’s franchisees find many ways to contribute. The more they give back, […]

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Coffee Industry and Trends

Brewing Up Business: How Coffee Sales Stay Hot Year-Round

From lawn care to ice cream concepts, there are many seasonal businesses that completely depend on the weather. Fortunately for coffee shop owners, there is consistent, year-round demand for their product. Hot coffee sales spike in the winter – especially around the holidays – but consumers still find themselves at coffee shops regardless of the […]

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About PJ's Coffee

How to Hire the Right People for Your Coffee Franchise

Your employees take care of every aspect of running the day-to-day operations of your coffee franchise. More importantly, they act as ambassadors to your store and brand, and their everyday interactions with customers and fellow employees reflect heavily on you and your business. Your employees play a pivotal role in your business’s success by welcoming […]

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About PJ's CoffeePJ's Coffee Franchisees

Who is the Ideal PJ’s Coffee Franchisee?

Every PJ’s Coffee franchisee takes a different journey to get to where they are. Our owners come from all kinds of backgrounds – from nursing to finance to restaurants. As PJ’s Coffee continues to grow nationally and internationally, we’re not looking for cookie-cutter franchisees. We don’t require a background in coffee, restaurants or business ownership. […]

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